Spotify features Sufi legend Abida Parveen on Times Square

Karachi, August 27, 2024 – Legendary Sufi singer Abida Parveen has been proudly featured by Spotify on a digital billboard at Times Square, New York, as not only the EQUAL Pakistan Ambassador of August, but also as the EQUAL Global ambassador marking a significant moment for South Asian representation on the global stage.

Spotify’s EQUAL is dedicated to promoting women artists by providing them with a platform that amplifies their voices. This tribute to Abida Parveen coincides with South Asian Heritage Month, during which Spotify aims to spotlight her as a distinguished South Asian artist who has made a lasting impact on the world of music.

In recognition of her unparalleled contributions to the Sufi music genre and her influence that transcends borders, her track “Tu Jhoom” has been highlighted on both of Spotify’s EQUAL Pakistan and EQUAL Global playlists.

According to Spotify’s data, Abida Parveen’s music is not only cherished in Pakistan but is also streamed across the globe, particularly in India, the United States, the United Kingdom, Canada, and Australia. Her audience spans diverse age groups, with a significant portion of listeners between the ages of 18 to 34, demonstrating her broad appeal across generations. Her artistry continues to resonate with both male and female listeners, creating a universal connection through her powerful and spiritual compositions.

Abida Parveen’s journey in music has been marked by her deep connection to the spiritual and cultural heritage of Sufism. Over the decades, she has become an iconic figure, not just in Pakistan, but worldwide, for her ability to channel profound spiritual experiences through her voice. Her work has not only preserved the rich traditions of Sufi music but also introduced them to new audiences, keeping the genre vibrant and relevant in contemporary times.

Stream her music on Spotify here.

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