Fatima Fertilizer Puts Farmers in the Spotlight at Exclusive Multan Sultans Meet & Greet

Dealers, Farmers, and the Entire Multan Sultans Team Come Together at Mövenpick Hotel in a Celebration of Cricket, Community, and an Eight-Year Partnership

Fatima Fertilizer Company Limited, Title Sponsor of the Multan Sultans in the Pakistan Super League (PSL), hosted an exclusive Meet & Greet event at Mövenpick Hotel, Karachi, bringing together the entire Multan Sultans Team, company dealers, and the farming community in a memorable evening that celebrated cricket, community, and an eight-year partnership built on shared identity and pride. Eight seasons in, this partnership continues to thrive with each passing year — reflecting a shared vision, strong collaboration, and a deep-rooted connection to the communities both organisations proudly serve.

The event brought this partnership to life, giving Fatima Fertilizer’s dealer network and farming community an up-close experience with their cricket heroes. Attendees interacted with the Multan Sultans team, collected autographs, and took photographs with their favourite players. Among the guests were winners of the Sarsabz Golden Ticket — a farmers’ engagement campaign now in its fourth PSL season, through which participants who uploaded photographs with a Sarsabz bag on Facebook were shortlisted as winners. The three selected farmers were then invited as special guests to the event, where they interacted with and met their favourite Multan Sultans players.

 “This partnership is a source of immense pride for everyone at Fatima Fertilizer. We have been with the Multan Sultans since the very beginning — through every season, every milestone, and every victory. Eight years on, this is not just a sponsorship; it is a bond rooted in the soil of South Punjab and a shared love for cricket. We know how deeply Pakistanis love this game, and we are honoured to stand alongside the Sultans as they continue to inspire millions across the country.”— Ms. Rabel Sadozai, Director Marketing & Sales, Fatima Fertilizer Company Limited.

“Fatima Fertilizer is not just a sponsor — they are family. The legacy of this eight-year partnership speaks for itself, and it is a privilege to step into this role knowing that a partner of this stature stands alongside the Multan Sultans. I am energised by the shared vision and values that Fatima Fertilizer brings to this association, and together, I believe we will take this partnership to even greater heights. We both represent the pride of South Punjab, and I look forward to writing the next chapter of this journey together.” — Mr. Gohar Shah, Chief Executive Officer, Multan Sultans.

The meet and greet event stands as a powerful example of how Fatima Fertilizer continues to use the platform of cricket to give back to the communities that form the backbone of its business — the farmers of Pakistan. As the PSL season progresses, Fatima Fertilizer remains committed to delivering meaningful experiences that connect the farming community with the national passion for cricket.

Pakistan Telecommunication Company Limited (PTCL) and Ufone congratulate the Pakistan national hockey team on securing qualification for the FIH Hockey World Cup 2026 after a thrilling victory over Japan in the semifinals of the qualifiers. The landmark achievement marks Pakistan’s strong return to the prestigious global tournament after eight years and represents a significant step forward in the revival of the country’s national sport.

Over the past one and a half years, PTCL and Ufone have proudly supported Pakistan hockey as the main partners of the Pakistan Hockey Federation (PHF). Importantly, PTCL and Ufone extended their support well before major victories came, demonstrating strong belief in the potential of the team and the enduring legacy of Pakistan hockey. This partnership reflects a long-term commitment to revitalizing the sport and strengthening Pakistan’s presence on the international stage.

With the support of PTCL and Ufone, Pakistan hockey has achieved several notable milestones, including winning the Bronze Medal at the Asian Champions Trophy, finishing as Runners Up at the FIH Nations Cup, and now qualifying for the FIH Hockey World Cup. These achievements highlight the team’s determination, resilience, and steady progress in international competition.

The national carrier of Pakistan reaffirms its continued support for both the PHF and the team. Having stood by the them during its rebuilding phase, the organizations remain committed to supporting athletes, promoting the sport nationwide, and contributing to long-term efforts aimed at restoring Pakistan’s historic legacy in global hockey.

PTCL and Ufone extend their best wishes to the national team for continued success as they progress in the tournament and prepare to represent Pakistan at the FIH Hockey World Cup 2026. Ends

Mega Motor Company (MMC), the official partner of BYD in Pakistan, announced the sponsorship of Pakistan’s top running talent to represent the country at the London Marathon 2026. This announcement was made at the closing ceremony of the BYD Karachi Marathon, which brought together over 7000 athletes from across Pakistan, alongside more than 120 international participants representing over 25 countries.

The top male finisher, Mr. Israr Khattak, completed the race in 2 hours 39 minutes, while the top female finisher, Ms. Sara Lodhi, finished in 3 hours 33 minutes, emerging as champions of Pakistan’s first World Athletics–certified long-distance running event. Cash prizes were also awarded to leading performers across both men’s and women’s categories, with PKR 500,000 for first place, PKR 250,000 for second place, and PKR 125,000 for third place finishers.

“This is a proud moment for Pakistan, as Karachi takes its place alongside the global community of world-class running events,” said Danish Khaliq, Vice President Sales & Strategy at BYD Pakistan – MMC, while addressing the award ceremony. “We are equally proud of the athletes who participated and demonstrated excellence in this sport. As the World’s No. 1 New Energy Vehicles (NEV) brand, BYD’s vision for a sustainable, forward-moving Pakistan aligns closely with the spirit of marathon running. Through this shared vision, MMC is proud to support athletes and enthusiasts to showcase Pakistan’s ambition and resilience to the world.”

Commenting on the partnership, Shoaib Nizami, CEO Sports in Pakistan and Race Director of the Karachi Marathon: “This is our third year of hosting an event of this scale, and with BYD’s support, we were able to take it to the next level. We truly appreciate BYD’s role in uniting the running community nationwide through social runs, digital campaigns, and dealership activations, helping rally the entire Country behind the sport. We hope this long-term partnership will help make marathon running a mainstream sport and give it the recognition it deserves.”

Building on the legacy of supporting local talent, first seen through the HBL PSL partnership, MMC’s collaboration with the Karachi Marathon goes beyond sponsorship. By supporting a platform that promotes determination, physical and mental well-being, the Company aims to empower Pakistan’s youth and provide emerging athletes with meaningful opportunities to compete, grow and represent the Country on the global stage.

Aligned with Vision 2032, which aims to prepare Pakistani runners to qualify and compete at the Olympics, BYD–MMC seeks to unlock the limitless potential of local athletes, inspiring a new generation to believe that every step can drive Pakistan upwards and beyond.

Jubilee Life Insurance, Pakistan’s leading life insurer, has signed on as the Title Sponsor of the 21st Karachi United School Championship (KUSC). The collaboration reflects a shared commitment to nurturing young talent, promoting healthy lifestyles, and ensuring to strengthen a bottom-up approach for sports across the country.

Recognised as one of Karachi’s longest-running and most inclusive school football tournaments, KUSC provides a structured platform for students from diverse backgrounds to engage in sport, develop discipline, teamwork, and confidence, and build lifelong healthy habits. Through this partnership, Jubilee Life aims to play a meaningful role in supporting youth development while encouraging physical activity from an early age. The partnership with Karachi United strengthens this commitment at the fundamental level, where sustained, long-term impact is created.

Mr. Farhan Faridi – Group Head Retail Operations, Marketing & Administration commenting on the collaboration: “At Jubilee Life, we view sport as a powerful enabler of physical well-being, social inclusion, and youth empowerment. This partnership with KUSC reflects our broader commitment to building healthier, more active communities across Pakistan. From supporting national platforms such as the HBL PSL, which are helping revive sporting culture and bringing international players back to Pakistani grounds, to investing in grassroot initiatives, our focus remains on creating sustainable, community-wide impact through sport.”

Sharing his views on the partnership, Mr. Ali Atta Director Football said: “Karachi United has always believed in using football as a platform for inclusion and positive social change. This partnership with Jubilee Life strengthens our ability to provide opportunities for children from diverse income groups and backgrounds. As we look ahead, our ambition is to take the Karachi United School Championship to the national level, creating a pathway for young talent and expanding the tournament’s impact across Pakistan.”

Through this collaboration, Jubilee Life and Karachi United aim to create a sustainable ecosystem for school-level football by providing young athletes with access to structured competition, professional exposure, and long-term development opportunities. As the championship continues to grow, the partnership seeks to contribute to a stronger pipeline of talent while reinforcing the importance of sport in shaping confident, disciplined, and healthy future generations.

Karachi, September 25, 2025: Emirates, the world’s largest international airline, received at its Dubai headquarters the all-female Emirates ICC panel of match officials, ahead of their journey to India and Sri Lanka to mark the start of the ICC Women’s Cricket World Cup 2025. The panel of 14 umpires and four match referees, representing 10 nationalities, paid homage to Emirates, the Global partner of the International Cricket Council (ICC).

The ICC Women’s Cricket World Cup, now in its 13th edition and taking place from 30 September till 2 November, will be hosted in India. Marking a notable moment in history, this is the first time a Women’s 50-over World Cup will be officiated entirely by an all-women team of match officials.

Welcoming the ICC match officials at Emirates Group Headquarters in Dubai, Boutros Boutros, Emirates’ Executive Vice President for Corporate Communications, Marketing and Brand said: “As the Official Airline Partner of the ICC, Emirates is proud to support the first all-women team of match officials who will preside over the matches in this important tournament. We are especially delighted to be associated with this event as it aligns with our shared values on many levels. Not only is it a great platform to engage with fans through the passion for sports, but the sports event also stands as an ode to gender equity, celebrating inclusivity and equal opportunity on and off the field.”

In line with the theme of supporting women in sports, Emirates also supports the ICC 100% Cricket Future Leaders Programme which aims to provide more world-class development opportunities to aspiring female leaders in the sport. As the Official Airline partner of the ICC, Emirates provides exclusive fares and discounts to participants in the programme, enabling connections to unique learning opportunities outside of their home countries, in addition to linking them to mentors to help build the next generation of female leaders within cricket.

Already in its third decade, Emirates’ partnership with the ICC is one of the most established in world sport. The ICC partnership sees Emirates featured on the official kit of the ICC Elite and International Panels of Umpires. Alongside the Umpires, Emirates sponsors the Elite and International Panels of ICC Match Referees.

Together with branding and media exposure to cricket fans around the world, Emirates also transports umpires and referees to international events as the Global Partner of the ICC.  Emirates’ branding is also highly visible at all major events including the ICC Men’s Cricket World Cup, ICC Women’s Cricket World Cup, ICC Men’s T20 World Cup, ICC Women’s T20 World Cup, ICC Champions Trophy and the ICC World Test Championship Final.

PTCL Group (PTCL & Ufone 4G), the country’s leading telecom and ICT services provider, has signed a partnership with Pakistan’s No. 1 squash player and U23 World Champion, Noor Zaman, as part of its continued commitment to support national sports and emerging talent.

Noor Zaman, the grandson of squash legend Qamar Zaman, is at the forefront of a new wave of Pakistani excellence in the sport. His victory at the U23 World Squash Championship and his rapid ascent in international rankings signify not just the rise of an athlete, but the revival of a legacy that once made Pakistan a global powerhouse in squash.

This partnership reflects PTCL’s mission to back real, inspiring stories that often go unnoticed. From supporting Arshad Nadeem in athletics to Pakistan’s national hockey team, PTCL Group has consistently invested in the resilience and potential of Pakistan’s unsung heroes. With Noor Zaman now joining that journey, the Group once again brings Pakistan’s Pehchaan to the global stage.

Syed Atif Raza, Group Chief Commercial Officer, PTCL & Ufone 4G, said: “We believe in supporting not just talent, but the values and identity that define Pakistan. Noor Zaman exemplifies resilience, humility, and excellence, traits that mirror our vision for a confident and proud Pakistan. Through this partnership, we aim to reignite our nation’s rightful place in international squash.”

Noor Zaman expressed his gratitude, stating: “This partnership with PTCL Group means the world to me, not just as an athlete, but as a proud Pakistani. Carrying the flag forward in international squash is a responsibility I take with heart, and having such support empowers me to aim higher and bring glory back home.”

By championing Noor, PTCL Group deepens its connection with Pakistan’s youth, reinforces its position as a brand that enables purpose-driven impact, and continues to support the revival of sports that shape our national identity.

Lahore, May 21, 2025 – PTCL Group (Pakistan Telecommunication Company Limited & Ufone 4G), Pakistan’s leading telecommunications and ICT services provider, has once again stepped forward to support national javelin icon and Olympian Arshad Nadeem not just as a partner, but as a steadfast believer in his purpose and potential. A signing ceremony, held in Lahore, marks a renewed commitment to stand by Arshad through every stage of his journey, driven not by outcomes, but by his discipline, passion, and unshakable belief.
Arshad Nadeem, who has brought immense pride to Pakistan with his remarkable achievements like becoming the first Pakistani track and field athlete to qualify directly for the Olympics, securing gold at the 2022 Commonwealth Games, earning a silver medal at the 2023 World Athletics Championships and to top it all by winning gold at the Paris Olympics 2024, continues to inspire the nation with his dedication and perseverance.
Saif Uddin Khan, Group Vice President, Brands & Communication, PTCL & Ufone 4G, said, “We’ve always believed in Arshad not because he wins medals, but because he embodies something greater i.e. courage, consistency, and character. We are proud to stand beside him again, not just to support a campaign, but to be part of a greater purpose.”
Arshad Nadeem expressed his thoughts, “PTCL Group stood by me when recognition was far away. That kind of belief gives an athlete strength on the field and off it. Now, as I step into another defining phase of my journey, I’m proud to have them with me again. It’s not just about results, it’s about showing the world what Pakistan’s spirit looks like.”
This year, Arshad will represent Pakistan in three major global events, the Asian Athletics Championships, the World Athletics Championships, and the Diamond League and once again, PTCL Group will back him, just as it did before the Paris Olympics when it offered unwavering support months ahead of global recognition. This continued partnership reflects a shared journey of grit, discipline, and the unrelenting passion to raise Pakistan’s flag on the world stage.
PTCL Group is also fully funding Arshad Nadeem’s upcoming international training stint in the United Kingdom, ensuring access to world-class coaching, top-tier facilities, and a competitive environment that matches his global ambition.

PTCL Group has consistently reaffirmed its commitment to promoting sports and youth development in Pakistan. We are supporting the greatest icon Babar Azam in cricketing world; however, the Group’s sports vision goes beyond cricket. From supporting the national volleyball team during the Central Asian Volleyball Championship, where Team Pakistan secured a historic victory on home soil, to backing the resurgence of Pakistan’s hockey team by raising awareness and rekindling national pride in the sport, the Group remains dedicated to uplifting athletes who embody the spirit, resilience, and determination of the nation.
Through Arshad Nadeem and many others, PTCL Group reaffirms its belief: greatness doesn’t begin with applause, it begins with trust. And that belief, when backed by action, moves a nation forward. Ends

Lahore, May 26, 2025 — BYD Pakistan | Mega Motor Company (BYD|MMC), marked the successful culmination of its partnership with HBL PSL X at the grand closing ceremony, held at Lahore’s iconic Gaddafi Stadium, awarding its all-electric BYD Seal, from its premium Sedan range, to Hassan Nawaz of the Quetta Gladiators, the player of the tournament.

To commemorate the occasion, BYD Pakistan’s leadership attended the closing ceremony and Danish Khaliq, Vice President Sales & Strategy, personally presented the BYD Seal to Hassan Nawaz – a defining moment reflecting the brand’s commitment to excellence, innovation and celebration of talent. BYD also awarded a cheque of PKR 3.5 million to the Fielder of the Tournament, Abdul Samad of Peshawar Zalmi for his impressive performance on the field.
Talking about BYD’s partnership, Danish Khaliq, Vice President Sales & Strategy, BYD Pakistan | MMC said, “We are proud to partner with the Country’s premier sporting event, one that unites local and international cricketing talent right here on our home ground. As the world’s No. 1 New Energy Vehicles manufacturer, BYD is excited to bring its cutting-edge technology to Pakistan and truly believes in excellent performance, innovation, and reliability – as seen at this nation’s biggest sporting showcase as well. Presenting the BYD Seal to the Player of the Tournament is our way of celebrating this excellence and reaffirming our commitment to driving innovation and positive change in Pakistan.”
As the official mobility partner of HBL PSL X, BYD Pakistan maintained a strong presence throughout the tournament, showcasing its New Energy Vehicle (NEV) lineup, including the BYD Seal, BYD Atto 3, and BYD Shark 6, across stadiums in Rawalpindi, Lahore, Karachi and Multan. This dynamic display symbolized the perfect fusion of cutting-edge technology and the nation’s passion for cricket, offering fans an immersive experience with BYD’s next-generation NEVs.

ENDS

About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 88 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known as a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world. For more information, please visit www.bydglobal.com.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, and electronic controllers. In recent years, BYD has witnessed significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, the CTB and iTAC technologies, the DiSus Intelligent Body Control System, and the XUANJI Architecture. The company is the world’s first carmaker to stop the production of fossil-fuelled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 10 years in a row.

About Mega Motor Company
Mega Motor Company (Private) Limited (MMC) is a joint venture between Mega Conglomerate (Private) Limited (MPCL) and Hub Power Holdings Limited (HPHL). Formed with the strategic intent to accelerate the adoption of New Energy Vehicles (NEVs) in Pakistan, the company is at the forefront of transforming the country’s automotive landscape through eco-friendly innovations. In partnership with the world’s No.1 NEV manufacturer, BYD Auto Industry Company Limited, Mega Motor Company is committed to introducing world-class sustainable mobility solutions in Pakistan, by introducing cutting-edge technologies and contributing to the development of a strong and sustainable mobility ecosystem.

Lahore Qalandars crushed defending champions Islamabad United by 95 runs in Eliminator 2 to reach HBL Pakistan Super League final on Friday.

Electing to bat first, Lahore Qalandars posted a competitive total, powered by solid performances from their batsmen. In response, Islamabad United struggled to build momentum, losing wickets at crucial stages.

United’s innings was derailed early as Muhammad Shahzad was dismissed for a duck by Shaheen Shah Afridi, while Sahibzada Farhan managed just 3 runs before falling to Salman Mirza. Rassie van der Dussen contributed 7 runs but was caught behind by Kusal Perera off Mirza’s bowling, leaving them reeling at 13 for 3.

Imad Wasim was sent up the order but he too fell after scoring just eight, leaving the team at 33 for 4.

At that moment, Salman Agha joined captain Shadab Khan as the duo stemmed the flow of wickets, forging a 49-run partnership. Agha showed some resistance with 33 runs off 26 balls, striking four boundaries and one six, but could not anchor the innings.

Captain Shadab Khan attempted to steer the innings with a brisk 26 runs from 14 balls, including three sixes, but fell to Rishad Hossain. James Neesham was dismissed cheaply for 8, caught and bowled by Hossain, which eventually sealed United’s fate.

The tail failed to show any resistance as United were bundled out for 107 in 15.1 overs, with nine batters failing to reach double figures. Extras were the third-highest contributor with 11 runs.

Lahore Qalandars’ bowlers dominated the processdings, with skipper Shaheen Shah Afridi leading from the front by taking three wickets while conceding just as many runs. Mirza and Hossain also delivered crucial breakthroughs with three wickets between them.

With a commanding 95-run victory, Lahore Qalandars storm into the final, where they will face Quetta Gladiators on Sunday.

Earlier, Mohammad Naeem and Kusal Perera scored half-centuries as Lahore Qalandars set a 203-run target for defending champions.

Opting to bat first, Qalandars had a shaky start when Fakhar Zaman, who played a match-winning knock of 47 against Karachi Kings the previous day, was dismissed in the second over for just 12 runs.

Mohammad Naeem, joined by Abdullah Shafique, steadied the ship with a 71-run partnership. Naeem scored a blistering half-century off just 24 balls, hitting seven fours and two sixes, but was dismissed off the very next delivery.

Shafique looked set for another big score, but his innings was cut short when Shadab Khan took an outstanding catch to end his 25 runs knock.

With three wickets down, the Sri Lankan duo of Kusal Perera and Bhanuka Rajapaksa took charge and together they made a 48-run stand. Rajapaksa was dismissed after a powerful 22-run knock, but it was Perera who played the defining innings. He scored a vital 61 runs to help his team post a total beyond 200.

A brief cameo from Asif Ali further lifted the Qalandars’ total, bringing them to 202/8 in 20 overs.

Tymal Mills was the standout bowler, taking three wickets, well supported by Salman Irshad, who claimed two scalps. However, Naseem Shah struggled again, conceding 52 runs in his four overs without taking a wicket.

Both teams are eyeing their fourth final of the tournament, with the winner set to face Quetta Gladiators in the trophy match on Sunday.

Islamabad United: Shadab Khan (Captain), Sahibzada Farhan, Rassie van der Dussen, Haider Ali, Agha Salman, James Neesham, Imad Wasim, Tymal Mills, Naseem Shah, Muhammad Shahzad, Salman Irshad.

Lahore Qalandars: Shaheen Afridi (Captain), Fakhar Zaman, Mohammad Naeem, Abdullah Shafique, Kusal Perera, Bhanuka Rajapaksa, Asif Ali, Shakib Al Hasan, Haris Rauf, Rishad Hossain, Salman Mirza.