Discounts across Aquaventure, Skydive Dubai, Museum of the Future, Inside Burj Al Arab Tour among some of the offers available with your Emirates boarding pass

Emirate announces exclusive offers this winter with My Emirates Pass; with access to over 700 exclusive offers across Dubai. In addition to year-round benefits, Emirates has introduced seasonal offers giving travellers even more ways to make the most of their Dubai visit.

Running until 31st March 2026, passengers flying, through, or to Dubai can unlock discounts on top culinary experiences, world-class shopping experiences, unmissable leisure attractions, and tranquil luxury spas. Whether it’s an unforgettable family trip, a relaxing couples retreat, or a solo adventure, My Emirates Pass will offer those visiting Dubai unforgettable experiences no matter the season.

Using My Emirates Pass is as easy as ever, customers will simply need to show their physical or digital boarding pass along with a valid ID at participating venues to enjoy the benefits.

Passengers who check in online and download their boarding pass to the Emirates App or Wallet should remember to screenshot it before landing, as it will no longer be accessible afterwards.

Unmissable Seasonal Offerings

Whether passengers are seeking Dubai’s beautiful golden beaches, world-class hospitality or cultural attractions, the city caters for all visitors. My Emirates Pass offers unrivalled access with huge savings to some of the most exciting experiences including the Arte Museum Dubai and the Messi Experience..

Dubai Shopping Festival
The Dubai Shopping Festival is back again starting from 5th December 2025 and will run to 11th January 2026 bringing out of this world experiences to visitors, including exceptional shopping, A-list performances, family fun, unforgettable prizes, and spectacular citywide celebrations, all enjoyed with exciting discounts through your My Emirates Pass. This highly anticipated festival promises an unmatched line-up of live shows, immersive experiences, exclusive deals, and one-of-a-kind moments, making it a season of excitement for everyone.

For more information, visit emirates.com. Tickets can be purchased on emirates.com, Emirates Sales Office, via travel agents or through online travel agents.

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Notes to editors.

*Full terms and conditions can be found here: http://www.emirates.com/myemiratespass

· The “My Emirates Pass” Winter Program 2025 (the “Programme”) means the added-value offer provided by Emirates.

· “Programme Period” means 01 October 2025 until 31 March 2026 excluding UAE public holidays.

· Passengers must during the Programme Period, present either an electronic, home printed or airport printed boarding pass in his or her own name dated between 01 October 2025 until 31 March 2026 to Dubai issued by Emirates, along with a Photo ID for identification purposes upon request at the premises of the listed Partners.

· It is the Passenger’s responsibility to ensure that any ID provided is a true representation of them.