Discounts across Aquaventure, Skydive Dubai, Museum of the Future, Inside Burj Al Arab Tour among some of the offers available with your Emirates boarding pass

Emirate announces exclusive offers this winter with My Emirates Pass; with access to over 700 exclusive offers across Dubai. In addition to year-round benefits, Emirates has introduced seasonal offers giving travellers even more ways to make the most of their Dubai visit.

Running until 31st March 2026, passengers flying, through, or to Dubai can unlock discounts on top culinary experiences, world-class shopping experiences, unmissable leisure attractions, and tranquil luxury spas. Whether it’s an unforgettable family trip, a relaxing couples retreat, or a solo adventure, My Emirates Pass will offer those visiting Dubai unforgettable experiences no matter the season.

Using My Emirates Pass is as easy as ever, customers will simply need to show their physical or digital boarding pass along with a valid ID at participating venues to enjoy the benefits.

Passengers who check in online and download their boarding pass to the Emirates App or Wallet should remember to screenshot it before landing, as it will no longer be accessible afterwards.

Unmissable Seasonal Offerings

Whether passengers are seeking Dubai’s beautiful golden beaches, world-class hospitality or cultural attractions, the city caters for all visitors. My Emirates Pass offers unrivalled access with huge savings to some of the most exciting experiences including the Arte Museum Dubai and the Messi Experience..

Dubai Shopping Festival
The Dubai Shopping Festival is back again starting from 5th December 2025 and will run to 11th January 2026 bringing out of this world experiences to visitors, including exceptional shopping, A-list performances, family fun, unforgettable prizes, and spectacular citywide celebrations, all enjoyed with exciting discounts through your My Emirates Pass. This highly anticipated festival promises an unmatched line-up of live shows, immersive experiences, exclusive deals, and one-of-a-kind moments, making it a season of excitement for everyone.

For more information, visit emirates.com. Tickets can be purchased on emirates.com, Emirates Sales Office, via travel agents or through online travel agents.

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Notes to editors.

*Full terms and conditions can be found here: http://www.emirates.com/myemiratespass

· The “My Emirates Pass” Winter Program 2025 (the “Programme”) means the added-value offer provided by Emirates.

· “Programme Period” means 01 October 2025 until 31 March 2026 excluding UAE public holidays.

· Passengers must during the Programme Period, present either an electronic, home printed or airport printed boarding pass in his or her own name dated between 01 October 2025 until 31 March 2026 to Dubai issued by Emirates, along with a Photo ID for identification purposes upon request at the premises of the listed Partners.

· It is the Passenger’s responsibility to ensure that any ID provided is a true representation of them.

Karachi, Pakistan, 17 July 2025 – As summer temperatures rise, Emirates invites travellers to reimagine their plans with Dubai – a city purpose-built for comfort, discovery, and world-class experiences all year round. With exclusive benefits for Emirates passengers and seamless connections through the airline’s extensive global network, Dubai is not only a rewarding summer destination, but also an ideal stopover for travellers.

Dubai is one of the few global cities engineered for year-round travel. With wide-scale air-conditioning, temperature-controlled pools, and an abundance of indoor entertainment, visitors can explore, unwind, and spend time comfortably – even during peak summer. From indoor theme parks and immersive museums to shopping festivals, live events, and family-friendly experiences, Dubai offers more than just a place to stay – it’s a city that thrives in every season.

Emirates customers can also take their planning to the next level with Dubai Experience, Emirates’ intuitive booking platform that lets them create customised itineraries including flights, hotels, attractions, and transport, all in one place.

Arriving into Dubai International (DXB), Emirates customers enjoy fast-track connections and direct access to the city’s modern, climate-controlled transport network, ensuring the journey continues with ease on the ground. For travellers planning a longer holiday, Dubai offers a full spectrum of indoor leisure, shopping, culture, and dining. For those breaking up long-haul journeys, it provides a smooth, value-packed stopover that combines rest with discovery.

With flexible fare options and integrated services via Dubai Experience, Emirates turns stopovers into curated, effortless extensions of the journey.

Emirates connects Dubai to over 140 destinations across six continents, offering global travellers flexible options throughout the summer. Emirates and Pakistan share a special relationship, which goes back 33 years when its first ever flight from Dubai landed in Karachi on 25th October 1985. Emirates remains fully committed to all five markets in Pakistan including Karachi, Sialkot and Peshawar as they’re all a core and an integral part of the airline’s network.

To learn more or book your journey, visit emirates.com.