DWP – To The Point

EcoStar Partners with Lahore Polo Club for the EcoStar Super League 2025

Nasir Taimori — Wed, 26 Mar 2025 08:15:28 +0000

Lahore, March 25, 2025 – Ecostar, part of DWP Group being Pakistan’s leading business conglomerate serving since 1999 with an international footprint, and a leading name in consumer electronics, has officially collaborated with the Lahore Polo Club to present the highly anticipated EcoStar Super League 2025. The prestigious tournament will take place over four weeks, and will feature 10 competitive teams battling for the championship.
A formal collaboration event was held at the Lahore Polo Club, Golf Land, G.O.R. – I, where representatives from both organizations came together to mark this strategic partnership. The event was attended by media professionals, sports enthusiasts, and other distinguished guests.
Speaking at the event, Taha Muhammad Naseem, Director DWP-EcoStar, expressed his enthusiasm for the collaboration, stated, “EcoStar has always been committed to promoting sports and fostering a culture of excellence. Polo is a sport of skill, passion, and tradition, and we are proud to be associated with the Lahore Polo Club for the EcoStar Super League 2025. This initiative aligns with our vision to support sporting talent and bring high-quality sports entertainment to the community.”
Faisal Khan from Lahore Polo Club while speaking at the event said, “We are thrilled to join hands with EcoStar for this prestigious event. Their commitment to sports aligns perfectly with our mission to promote polo and other equestrian sports in Pakistan. The EcoStar Super League 2025 will not only showcase top-tier talent but also contribute to the growth of the sport in the country.”
The EcoStar Super League 2025 is set to be a thrilling competition, featuring back-to-back tournaments spanning four weeks, with two weeks dedicated to each tournament. The event will attract elite polo players and sports enthusiasts, further cementing Lahore’s status as a hub for equestrian excellence.
EcoStar’s continued investment in sports initiatives underscores its dedication to community engagement and promoting a healthy, active lifestyle. With this collaboration, both EcoStar and Lahore Polo Club aim to elevate the sport and create a memorable experience for players and spectators alike.

DWP Sets New Benchmark in Customer Support with Innovative Service Expansion

Nasir Taimori — Thu, 13 Mar 2025 09:09:08 +0000

Lahore, March 13, 2025 – DWP is redefining customer support standards through a comprehensive transformation of its consumer service network, staying true to its customer service department’s tagline, “Your Comfort, Our Care.” This initiative demonstrates an unparalleled commitment to a customer-first approach aimed at enhancing convenience and satisfaction at every touchpoint.
At its Annual Managers Conference 2025, the company unveiled an ambitious strategy that prioritizes consumer needs by expanding service reach, dramatically improving response times, and enhancing the overall after-sales experience across its brand portfolio, including Gree and Ecostar.
The company’s bold vision is encapsulated in the theme “Change Beyond Excellence,” a tangible commitment to revolutionizing customer support. “Our mission extends beyond traditional service improvements; we are establishing a new paradigm that will transform how industries approach customer experience in the digital age,” said Muhammad Farooq Naseem, CEO and Chairman of DWP.
“This strategic evolution represents not just an enhancement of our capabilities, but a fundamental reimagining of the relationship between brands and consumers.” This forward-thinking philosophy drives the company’s strategic moves, including new service centers in Quetta and Islamabad, and enhanced after-sales support in Karachi and Lahore, leading to a twofold growth in their Consumer Service workforce.
DWP’s approach to setting new industry standards is multifaceted and data-driven. The company has introduced a comprehensive technician training program that elevates the skill level of its support team, ensuring that customers receive expert assistance every time. An automated consumer feedback system represents another leap forward, providing a direct channel for customer insights and enabling rapid, meaningful improvements to service delivery.
The expansion is not just about numbers, but about quality and accessibility. By increasing its service centers and workforce, DWP is bringing high-quality support closer to customers. The company has also modernized its entire service fleet, demonstrating an unwavering commitment to providing seamless, efficient customer support that anticipates and exceeds customer expectations.
“Our goal is to create an unprecedented customer support experience that becomes the foundation for the next decade of consumer service excellence,” Naseem emphasized. “We are strategically investing in technology, advanced training, and infrastructure to ensure that every interaction with DWP, sets a new standard.” The company’s unparalleled after-sales service for Gree and Ecostar now stands as a benchmark in the industry, with each of the new team members carefully selected and trained to deliver exceptional support
This transformation builds upon DWP’s 25-year legacy of innovation. The company’s holistic approach addresses every touchpoint of the customer experience journey, creating a comprehensive service model that other organizations will aspire to emulate and cementing DWP’s reputation as a visionary leader that consistently pioneers advancements in the consumer electronics landscape.

EcoStar revolutionizing laundry care with the latest One-Touch washing machines

Nasir Taimori — Fri, 03 Jan 2025 09:00:56 +0000

Lahore, January 02, 2024: EcoStar, a flagship brand of DWP Group, has introduced its latest innovation in home appliances—the one-touch washing machine with real capacity—designed to deliver unmatched performance with its spacious drum and high-performance motor.

Setting itself apart from the current market practices, the One-Touch Washing Machine features a genuine drum capacity, ensuring users get the full size they pay for. While claims about capacity are often exaggerated in the market, EcoStar ensures it delivers on its promises. Designed with ‘Real Capacity’ in mind, their machines easily accommodate larger laundry loads, making them the perfect choice for households with substantial laundry needs.

The machine’s powerful motor ensures superior cleaning performance, tackling tough stains while maintaining energy efficiency. This robust design guarantees reliable and effective operation with every wash.

Built with a strong metal body, the one-touch washing machine with real capacity is designed for long-term durability, ensuring stable operation even during high-spin cycles. It also includes advanced smart fuzzy logic technology, which automatically adjusts water intake, temperature, wash time, and spin speed for optimal results.

With 12 specialized wash programs catering to various fabric types, from delicate silks to heavy-duty denim, the machine provides thorough cleaning while protecting your clothes. Additional features such as power failure memory and a digital touch panel enhance convenience and user-friendliness.

Available in Crown and Deluxe series, the One-Touch Washing Machine combines functionality with innovation, making it a standout choice for Pakistani households.

“The One-Touch Washing Machine delivers on two key priorities for our customers—real capacity and superior cleaning power,” said Rizwan Butt, COO DWP Consumer Electronics. “With this product, we aim to offer a reliable solution that simplifies laundry while providing excellent value.”

The EcoStar one-touch washing machine with real capacity is now available nationwide through authorized dealers, redefining laundry care for homes across Pakistan.