Lahore, May 06, 2025 — Many consumers remain unaware of what real T3 air conditioning technology truly means — and how rare it is to find in the market. With the launch of its new Prince Series, EcoStar is setting the record straight by delivering genuine T3 performance backed by core engineering upgrades: a robust T3 compressor, extra-large indoor and outdoor units, and a double-layered condenser.

EcoStar, part of DWP Group being Pakistan’s leading business conglomerate serving since 1999 with an international footprint, and a leading name in consumer electronics, is driving the transformation in the AC market. This cutting-edge lineup features genuine T3 compressor technology, combining performance, durability, and affordability like never before. At the heart of this innovation lies a cross-sectional compressor design with a thicker body, enabling it to operate with optimum performance even in extreme conditions. This is not a marketing claim; it’s engineering you can trust. The Prince Series is built to endure, built to cool, and built to redefine what a true T3 AC should be.

The series also introduces a smarter user experience, with intelligent Wi-Fi-enabled power limit control, precise AI temperature management, and a 5th-generation auto-cleaning system that maintains 99.9% hygiene. Features like 4D airflow and instant 30-second cooling ensure that comfort reaches every corner of the room faster and more efficiently than ever before.

With this launch, EcoStar is making a bold statement: real T3 technology is finally within reach, so why settle for less? The campaign around the Prince Series aims to spotlight its game-changing core — a genuine T3 compressor supported by a larger indoor and outdoor unit design and a double-layered condenser that ensures long-lasting durability and optimum cooling, even in extreme temperatures.

“EcoStar has always been committed to bringing smart innovation to Pakistani homes,” said Rizwan Butt, Chief Operating Officer for Consumer Electronics Division, “With the Prince Series, we’re not just launching another air conditioner—we’re setting a new standard in the market. This is real T3 technology, not a compromise. We’ve combined advanced technology with practical design to offer an experience that’s reliable, intelligent, and truly next-generation.”

With the Prince Series, EcoStar continues its mission to deliver high-performance, energy-efficient solutions tailored to the needs of modern consumers. As Pakistan’s trusted electronics brand, EcoStar remains focused on pushing the boundaries of innovation to enhance everyday living experiences.

Lahore, January 02, 2024: EcoStar, a flagship brand of DWP Group, has introduced its latest innovation in home appliances—the one-touch washing machine with real capacity—designed to deliver unmatched performance with its spacious drum and high-performance motor.

Setting itself apart from the current market practices, the One-Touch Washing Machine features a genuine drum capacity, ensuring users get the full size they pay for. While claims about capacity are often exaggerated in the market, EcoStar ensures it delivers on its promises. Designed with ‘Real Capacity’ in mind, their machines easily accommodate larger laundry loads, making them the perfect choice for households with substantial laundry needs.

The machine’s powerful motor ensures superior cleaning performance, tackling tough stains while maintaining energy efficiency. This robust design guarantees reliable and effective operation with every wash.

Built with a strong metal body, the one-touch washing machine with real capacity is designed for long-term durability, ensuring stable operation even during high-spin cycles. It also includes advanced smart fuzzy logic technology, which automatically adjusts water intake, temperature, wash time, and spin speed for optimal results.

With 12 specialized wash programs catering to various fabric types, from delicate silks to heavy-duty denim, the machine provides thorough cleaning while protecting your clothes. Additional features such as power failure memory and a digital touch panel enhance convenience and user-friendliness.

Available in Crown and Deluxe series, the One-Touch Washing Machine combines functionality with innovation, making it a standout choice for Pakistani households.

“The One-Touch Washing Machine delivers on two key priorities for our customers—real capacity and superior cleaning power,” said Rizwan Butt, COO DWP Consumer Electronics. “With this product, we aim to offer a reliable solution that simplifies laundry while providing excellent value.”

The EcoStar one-touch washing machine with real capacity is now available nationwide through authorized dealers, redefining laundry care for homes across Pakistan.