female farmers Pakistan – To The Point

Fatima Fertilizer Launches “Sarsabz Tabeer: Seeds of Change” Campaign on International Women’s Day to Celebrate Women in Agriculture

Nasir Taimori — Wed, 11 Mar 2026 08:29:30 +0000

In celebration of International Women’s Day, Fatima Fertilizer Company Limited has launched its “Sarsabz Tabeer: Seeds of Change” DVC, paying tribute to the extraordinary women who are shaping the future of agriculture in Pakistan.

The campaign recognizes the resilience, strength, and unwavering dedication of women working across the agricultural value chain; women whose contributions have long nourished communities and sustained the land despite social and economic challenges. Through powerful storytelling, “Seeds of Change” highlights the often-unseen role of rural women as farmers, entrepreneurs, caregivers, and agents of change driving agricultural progress.

At the heart of this initiative is Fatima Fertilizer’s flagship women empowerment programme, Sarsabz Tabeer, launched in 2022 to integrate rural women’s voices into Pakistan’s agricultural narrative. Built on four foundational pillars—education, financial aid, skill development, and health—the programme equips women with practical tools for financial independence and long-term resilience.

Through structured training sessions conducted by USAID-certified experts, more than 3,500 women across Pakistan have received food processing training to transform surplus farm produce into value-added, marketable products, reducing post-harvest losses and creating new income streams. The programme also provides interest-free loans to rural women entrepreneurs in collaborations with Akhuwat, enabling many to launch small scale businesses that supply products to hotels and restaurants or operate their own small retail outlets.

Additionally, the programme organizes healthcare camps in collaboration with Mukhtar A. Sheikh Hospital and the Punjab Government, offering free medical consultations and medicines to female farmers, their children, and their families. Such initiatives highlight how private-sector participation, when aligned with community needs, can contribute meaningfully to a more inclusive agricultural ecosystem.

Rabel Sadozai, Director Marketing & Sales at Fatima Fertilizer, said, “Women have always been the backbone of Pakistan’s agricultural economy, yet their contributions often remain unrecognized. Through the ‘Seeds of Change’ campaign and our Sarsabz Tabeer initiative, we aim to celebrate their resilience while creating meaningful opportunities that enable rural women to achieve financial independence and play a stronger role in shaping the future of agriculture. Empowering women is not only a social responsibility, but it is essential for sustainable agricultural growth and national prosperity.”

By highlighting real stories of empowerment, the “Seeds of Change” campaign reinforces Fatima Fertilizer’s commitment to inclusive agricultural development and female empowerment. The company continues to set a strong example for corporate Pakistan by fostering a culture that recognizes, values, and amplifies the indispensable role of women in strengthening the country’s agricultural ecosystem.

Fatima Fertilizer’s Sarsabz Tabeer launches healthcare initiative in collaboration with MASH and the Government of Punjab

Nasir Taimori — Tue, 01 Jul 2025 12:36:51 +0000

Lahore, July 01, 2025 — As part of its ongoing commitment to empower rural women and female farmers, Fatima Fertilizer, under its flagship Sarsabz Tabeer initiative, has launched a new health-focused intervention in collaboration with Mukhtar A. Sheikh Memorial Welfare Hospital (MASH) and the Government of Punjab.
The first Free Medical Camp under this new health initiative was successfully held on June 26th at THQ Hospital Kehrorpaka, Lodhran, targeting underserved communities where access to quality healthcare remains a challenge. The camp provided free medical consultations and medicines to a total of 400 participants including female farmers, children and their families, with a panel of specialists from various fields, including Gynecology, Pediatrics, Nephrology, Family Medicine, Neurology, and Ophthalmology.
The event was attended by Multan Division Commissioner Amir Kareem Khan, Assistant Commissioner Ashraf Saleh Khan, and Babar Khan Marketing Head, who led the camp on behalf of MASH, along with Noor Malik, Brand Manager at Fatima Fertilizer. The event saw participation from 100 female farmers, reflecting the strong community engagement and institutional support behind the initiative.
“Sarsabz Tabeer is more than a program, it is a movement to uplift and enable the women who form the backbone of our agricultural economy, where female participation stands at a significant 67.9%,” said Rabel Sadozai, Director Marketing and Sales at Fatima Fertilizer. “By adding healthcare to our scope, we’re responding to a critical need because true empowerment is not possible without access to basic health services. This collaboration with MASH and the Government of Punjab marks an important milestone in delivering dignity, care, and opportunity to the women who grow Pakistan.”
Building on the program’s three existing pillars, Education, Skill Development, and Financial Empowerment, Fatima Fertilizer has now introduced Health as a fourth pillar to support the holistic well-being of female farmers across Pakistan.
Fatima Fertilizer launched the Sarsabz Tabeer program to empower female farmers and rural women through vocational training in food processing. Aimed at promoting financial independence, reducing post-harvest losses, and advancing sustainable agriculture, the initiative has trained over 2,000 female farmers and rural women across 15+ cities nationwide, helping them add value to their farm produce and establish home-based agribusinesses. To further amplify its impact, Fatima Fertilizer signed a Memorandum of Understanding (MoU) with the Akhuwat Foundation, providing female farmers with access to financial resources, mentorship, and entrepreneurial support.
The newly launched healthcare pillar further strengthens Sarsabz Tabeer’s vision of enabling long-term socio-economic transformation for rural women. With more camps planned in the coming months, the program continues to play a pivotal role in building healthier, more resilient farming communities.