ABHI Microfinance Bank Limited has entered into a strategic agreement with EFU Life Assurance Ltd. to offer life insurance solutions to its customer base, aiming to expand access to financial protection and long-term security across Pakistan.

The collaboration establishes a framework under which EFU Life’s insurance products will be distributed through ABHI Microfinance Bank’s platform, enabling customers to access insurance coverage alongside their existing financial services. The initiative is designed to support greater financial inclusion by integrating protection solutions into everyday banking.

Through this partnership, customers will be able to benefit from a range of life insurance offerings, helping them manage financial risks and plan for the future. The agreement also outlines mechanisms for product distribution, customer onboarding, and service delivery, ensuring that insurance solutions are accessible, transparent, and aligned with regulatory requirements.

Both organizations will work closely to ensure effective implementation, including staff training, customer awareness initiatives, and ongoing operational coordination. The collaboration also emphasizes adherence to regulatory standards, data protection protocols, and responsible sales practices to safeguard customer interests.

The agreement defines ABHI Microfinance Bank’s role as a distribution partner, while EFU Life will remain responsible for underwriting, policy servicing, and claims management. This structure allows each organization to contribute its respective expertise to deliver seamless customer experience.

The agreement was signed by Umer Rauf, Head of Transaction & Employee Banking at ABHI Microfinance Bank, and Muhammad Ali Ahmed, Chief Executive Officer at EFU Life Assurance Ltd., along with senior representatives from both organizations.

Through this partnership, ABHI Microfinance Bank and EFU Life aim to strengthen access to insurance solutions and promote financial resilience among individuals and families. By combining banking access with insurance offerings, the collaboration seeks to support customers in managing both their financial needs and long-term security.

The collaboration establishes a framework through which both organizations will work together to design and promote financial solutions tailored to the education ecosystem. These solutions may include education financing options for families, earned wage access facilities for teachers and school staff, and financing support for school owners to upgrade technology infrastructure and operational capacity.

As education institutions increasingly adopt digital tools and modern management systems, the need for accessible financial solutions that support both institutions and families continues to grow. Through this partnership, ABHI Microfinance Bank and Knowledge Platform aim to explore ways to align financial services with the evolving needs of the education sector while supporting greater financial inclusion.

The collaboration will also include outreach initiatives such as awareness campaigns, engagement with schools, and joint marketing activities designed to help educators, parents, and institutions better understand and access available financial solutions. Knowledge Platform will assist by identifying potential partner schools, supporting solution design, and facilitating engagement within the education community.

As part of the initial phase of the collaboration, both organizations plan to conduct a pilot program with selected school groups in the Islamabad and Rawalpindi region. The pilot will help evaluate product adoption, gather feedback from participating schools and families, and refine service offerings before potential wider rollout.

The agreement was signed by Mariam Pervaiz, Chief Commercial Officer at ABHI Microfinance Bank, and Mahboob Mahmood, Founder and Chief Executive Officer at Knowledge Platform. The signing ceremony was also attended by Kabeer Naqvi, Entrepreneur in Residence at ABHI, along with senior representatives from both organizations.

Through this collaboration, ABHI Microfinance Bank and Knowledge Platform aim to support a more inclusive and digitally enabled education environment by connecting financial services with learning ecosystems and strengthening support systems for schools, educators, and families across Pakistan.