Karachi – 14 February 2025 – Pakistan’s largest fintech services provider, JazzCash, and the country’s leading digital microfinance bank, Mobilink Bank, have been nominated for prestigious awards at the Global Mobile (GLOMO) Awards 2025. The winners will be announced at the upcoming Mobile World Congress (MWC) 2025 event.

JazzCash earned its GLOMO 2025 nomination in the ‘Best Fintech Innovation’ category for its Tap Pay for Business offering. This nomination is yet another recognition of JazzCash’s innovative approach, the first of its kind globally, allowing over 360,000 merchants and businesses to accept payments from contactless cards or smartphones with a simple tap on an NFC-enabled Android device. Through its digital front-end partnership with Mastercard, JazzCash wallets can also directly tap and make digital payments with any contactless device.

Mobilink Bank’s ‘Invisible Heirs’ campaign has earned a coveted spot on the shortlist for the ‘CMO Marketing Campaign’ category. This powerful initiative sheds light on a critical yet often overlooked issue – women’s struggle to understand, claim, and secure their rightful inheritance. The campaign not only raises awareness but also drives action through innovation. With Pakistan’s first-ever inheritance calculator integrated into its app, Mobilink Bank empowers women with the tools to assert their legal rights and build a financially secure future.

President of JazzCash, Murtaza Ali, stated, “Our aim is to develop products that address the unique challenges of Pakistan’s market. This nomination is a testament to our relentless pursuit of innovation and our commitment to making financial services accessible for all. Tap Pay is not just a feature; it’s a key part of our efforts to cultivate a more inclusive, cashless society and a documented economy. We will continue to lead the way in transforming Pakistan’s financial services landscape and paving the way for the widespread adoption of digital payments.”

President and CEO, Mobilink Bank, Haaris Mahmood Chaudhary, said, “The Invisible Heirs campaign has not only ignited a nationwide conversation but also challenged deep-rooted societal norms that hinder women’s financial independence. This campaign is a testament to our vision of a future ready bank that leverages innovation, advocacy, and strategic partnerships to drive meaningful change. I believe its global recognition will further amplify awareness and inspire collective action, accelerating progress toward an equitable financial landscape for all.”

In 2024, Mobilink Bank received the “Digital Nations Video Creativity Award” for its “Invisible Heirs” campaign at GSMA’s M360 Asia-Pacific. Similarly, JazzCash’s innovative approach has already earned global recognition, winning the ‘Pioneering Telco to Launch Tap on Phone’ award by Mastercard at Edge 2024 in Dubai. In 2017, JazzCash was awarded GSMA’s Glomo Award for the ‘Best Mobile Product, Application, or Service for Women in Emerging Markets,’ reinforcing its commitment to financial inclusion and empowering underserved communities.

Mobilink Bank and JazzCash are part of the VEON group, a global digital operator that provides converged connectivity and digital services to nearly 160 million customers in six dynamic markets home to 7% of the world’s population.

The new co-branded physical and virtual card will enable UPaisa wallet users to perform e-commerce, POS, and ATM cash withdrawal transactions securely in Pakistan

Islamabad, Pakistan; 09 September 2024: Mastercard and UPaisa – a digital and financial app by U Microfinance Bank and Ufone 4G – have launched a new physical and virtual debit card, advancing the digital payments landscape in Pakistan. Consumers can now benefit from a hassle free and secure way to shop online with over 7,500 online merchants in Pakistan and wherever Mastercard is accepted globally.

Furthermore, consumers can use more than 120,000 POS in-store machines and withdraw cash from more than 18,000 ATMs nationwide. UPaisa wallet users can also enjoy enhanced security features, and fast and convenient transactions while becoming part of the global Mastercard network that has access to over 100 million acceptance locations internationally.

“Our collaboration with UPaisa, builds on our common goals of supporting Pakistan’s increasing shift towards a digital economy. In line with the objectives of the country’s Vision 2025, the launch of this new debit card will support the transformation of Pakistan’s payments landscape while enabling seamless, safe and convenient consumer experiences, powered by advanced technology,” said Muhammad Nana, Senior Vice President, Digital Partnerships, EEMEA, Mastercard.

Mastercard’s partnership with U Microfinance Bank – a wholly owned subsidiary of Pakistan Telecommunication Company Limited (PTCL), and the issuer of the new card – will enable consumers and businesses in 32 countries, across the Middle East, Asia, and Africa benefit through a variety of new technologies and user-friendly experiences.

“The UPaisa debit card in partnership with Mastercard is a testament to our sustained commitment in improving the digital banking experience through innovative and user-friendly financial solutions. We continue to scale our digital ecosystem to respond effectively to the evolving digital and financial needs of our customers, in addition to bringing more Pakistanis under the umbrella of digital and financial inclusion to promote their socioeconomic wellbeing,” said Syed Atif Raza, Chief Marketing Officer, PTCL and Ufone 4G.

UPaisa is one of the leading mobile financial services platforms in Pakistan that provides a range of financial services, such as money transfers, bill payments, mobile top-ups, and ATM cardless cash withdrawals. The app also provides accessible, affordable, and convenient financial services especially to those who are underserved or unbanked so they can access opportunities for their social and economic growth and prosperity.