Pakistan’s largest telecommunications and integrated ICT services provider, PTCL Group (PTCL & Ufone 4G), has signed a strategic partnership with Apple’s authorised distributor and service provider in Pakistan, Mercantile, to offer Apple’s complete product range to its enterprise customers nationwide.
The partnership was signed by Asif Ahmad, Group Chief Business Solutions Officer, PTCL & Ufone 4G, and Nauman Durrani, CEO Pakistan, SVP Sage – Mercantile on the sidelines of GITEX Global 2025 in Dubai. President & Group CEO Hatem Bamatraf was also present at the signing, along with senior management from both sides. The agreement allows PTCL Group and Mercantile to jointly work toward expanding access to cutting-edge technology, enhancing customer confidence through extended support services, strengthening go-to-market capabilities with joint initiatives, and amplifying market presence through collaborative campaigns.
The partnership will also open avenues for innovative financing models through the Device as a Service (DaaS) model that empowers organisations and employees alike, while reducing upfront investment barriers.
Sharing his thoughts regarding the partnership, Asif Ahmad, Group Chief Business Solutions Officer, PTCL & Ufone 4G, said, “We are glad to expand our partnership to enhance access to Apple’s cutting-edge technology for our business customers. We are adding further value by embedding the DaaS framework to make the enterprise mobility smarter, scalable, and financially viable. The initiative stems from PTCL Group’s firm confidence in the undisputed power of innovative technology to transform businesses.”
Also commenting on the development, Nauman Durrani, CEO Pakistan, SVP Sage – Mercantile said, “We are happy to extend Apple’s high-quality products to Pakistan’s wider business community through PTCL Group’s nationwide network. Apple’s products and services are synonymous with quality and customer confidence, which can accelerate the process of digitisation across Pakistan’s enterprise sector for its growth and sustainability. The shared vision of Mercantile and PTCL Group has seamlessly united our efforts in this pursuit and the invaluable support of the Pakistan Telecommunication Authority (PTA) – reflects our collective drive to advance Pakistan’s digital future.”
The collaboration helps PTCL Group to successfully combine global technology leadership with innovative delivery models to accelerate the digital transformation of enterprises across Pakistan. ENDS

PTCL Group (Pakistan Telecommunication Company Limited & Ufone 4G), Pakistan’s largest integrated ICT and telecom services provider, in collaboration with Mercantile, Apple’s authorized distributor in Pakistan, is offering the highly anticipated iPhone 17 nationwide. The rollout brings customers an unparalleled blend of the most famous gadget with cutting-edge technology and unmatched value.

Every iPhone 17 purchased through this collaboration comes with an industry-leading two-year warranty, comprising one year from Apple and an additional year from Mercantile, along with instant theft and damage insurance worth up to PKR 400,000. All warranty related claims will be facilitated seamlessly through Apple’s authorized service centers & Mercantile service centers across Pakistan.

PTCL Group has further enhanced the offer with exclusive perks for its Ufone and PTCL broadband users. New and existing Ufone 4G subscribers will receive a free eSIM plus a premium connectivity bundle featuring with over 1 TB mobile data for six months, along with 1,000 off-net and 10,000 on-net minutes monthly for six months. PTCL broadband customers can enjoy 50 Mbps speeds at the price of 30 Mbps for a full year, ensuring both savings and superior connectivity.

To celebrate the launch, UPaisa and UPTCL customers will have the chance to win a free iPhone 17. The first 100 buyers will also receive a complimentary Apple charger, while all customers can enter a lucky draw to win Apple AirPods. Pre-booking comes with special cash discounts, making the offer even more rewarding. These exclusive benefits are available for both new and existing customers across PTCL, Ufone 4G, and UPaisa.

Alongside Apple’s innovation, PTCL Group is empowering users with high-speed broadband and 4G services that deliver seamless performance every day. By combining world-class devices with reliable connectivity, we are making the digital experience more powerful, secure, and rewarding for our customers. Ends