Known for blending infectious electronic beats with emotionally driven storytelling, Neha’s music resonates with a new generation of listeners seeking both movement and meaning. Her featured track, “Aao Toh Zara,” has struck a chord with audiences for its modern production and heartfelt narrative, helping her build a distinct and growing fanbase both locally and internationally.

Neha’s listenership continues to expand beyond Pakistan, with audiences streaming her music from the United States, Bangladesh, the United Kingdom, Canada, and the UAE. Spotify data further shows strong engagement among millennials and Gen Z listeners, who make up 85% of her audience, highlighting her place in today’s youth-driven music culture.

Neha’s catalog showcases her versatility within the dance-pop space, with tracks that balance high-energy production and emotional nuance. Songs such as “Modern Day Witch Trial (Mdwt)” and “Deewanay” reflect her flair for rhythmic, dance-driven sounds, while releases like “Na Karoon” reveal a more reflective dimension of her artistry. Collectively, her body of work reflects her ability to connect with listeners through a distinct sonic identity and thoughtful storytelling.

“Spotify EQUAL Pakistan is honestly one of the most incredible initiatives we have for women in music. It creates real visibility for women artists, gives our stories a platform, and celebrates our voices in a way that feels powerful and long overdue,” said Neha Karim Ullah, reflecting on being recognized as the EQUAL Pakistan Ambassador. “Being part of an initiative that uplifts women, pushes representation forward, and inspires the next generation of girls to pick up a mic is truly special.”

“Neha Karim Ullah is a fresh voice in Pakistan’s music landscape, bringing a diversity that feels both authentic and necessary,” said Rutaba Yaqub, Artist & Label Partnerships Manager at Spotify for Pakistan and UAE. “Through EQUAL Pakistan, we support women at every stage of their journey, and Neha’s feature reflects our commitment to amplifying emerging voices as they step onto the global stage.”

Through initiatives like EQUAL Pakistan, Spotify continues to create opportunities for women artists to be heard, celebrated, and discovered worldwide. Neha Karim Ullah’s recognition as the latest EQUAL Pakistan Ambassador reinforces Spotify’s commitment to elevating diverse voices and spotlighting Pakistani talent globally.

To explore the sounds of Pakistan’s most inspiring women artists, listeners can visit the “EQUAL Pakistan” playlist on Spotify.

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About Spotify

Since its launch in 2008, Spotify has revolutionized music listening. Today, more listeners than ever can discover, manage and enjoy over 100 million tracks. We are the world’s most popular audio streaming subscription service with more than 713 million users, including 281 million subscribers in more than 180 markets. https://newsroom.spotify.com

From soulful ghazals to cinematic ballads, songs featuring iconic Pakistani artists continue to command repeat listenership across continents, even decades after their release. These tracks are still being discovered, replayed, and emotionally claimed by listeners worldwide. The data reflects sustained global listenership across generations and geographies, underscoring Spotify’s role as a platform where Pakistan’s musical legacy continues to thrive.

2025 Wrapped data highlights some oldies that continue to dominate global listenership. With “Tumse Milke Dil Ka (From “Main Hoon Na”)” by Sonu Nigam and Sabri Brothers topping the list, followed by Ghulam Ali’s “Teri Yaad Yaad Yaad” and “Chupke Chupke Raat Din Aansoon Bahana Yaad Hai”, these songs are a nostalgic reminder of where audiences’ hearts lie. “Dulhe Ka Sehra – Male Version” and “Tumhen Dillagi Bhool Jani Paregee” by the ultimate ‘Shahenshah-e-Qawwali’ Nusrat Fateh Ali Khan complete the top five Pakistani throwbacks of 2025.

It is quite evident that these tracks are not driven by seasonal virality or short-term trends. Instead, they reflect long-term, organic listening, with strong performances rooted in a rich South Asian heritage that continues to resonate with listeners who, even today, are rediscovering these songs. This resurgence underscores a defining insight from 2025 Wrapped: great music does not age, it travels from one generation to another.

Top Pakistani Throwbacks of 2025 Globally

1. “Tumse Milke Dil Ka (From “Main Hoon Na”)” by Sonu Nigam, Sabri Brothers
2. “Teri Yaad Yaad Yaad” by Ghulam Ali
3. “Chupke Chupke Raat Din Aansoon Bahanayaad Hai” by Ghulam Ali
4. “Dulhe Ka Sehra – Male Version” by Nusrat Fateh Ali Khan
5. “Tumhen Dillagi Bhool Jani Paregee” by Nusrat Fateh Ali Khan
6. “Ek Mulaqat Zaroori Hai Sanam” by Ameen Sabri, Fareed Sabri
7. “Teri Mohabbat Meri Jawani” by Salma Agha, Mohammed Aziz
8. “Un Ka Andaz-E-Karam” by Nusrat Fateh Ali Khan
9. “Lambi Judaai” by Reshma, Laxmikant–Pyarelal
10. “Kali Kali Zulfon Ke Phande Na Dalo” by Nusrat Fateh Ali Khan

Eligible users can now explore their personalized 2025 Wrapped experience exclusively on the Spotify mobile app (iOS and Android). Users are encouraged to update to the latest version to access Wrapped via the feed on Home.

Since its launch in 2008, Spotify has revolutionized music listening. Today, more listeners than ever can discover, manage and enjoy over 100 million tracks on Spotify. We are the world’s most popular audio streaming subscription service with more than 713 million users, including 281 million subscribers in more than 180 markets. https://newsroom.spotify.com/

Karachi, December 04, 2024 – As 2024 draws to a close, the wait is finally over for music lovers nationwide—Spotify has unveiled Your Spotify Wrapped 2024, showcasing the sounds that defined the year both globally and in Pakistan. This year’s Wrapped data celebrates the artists, songs, and trends that made 2024 a record-breaking, culture-shaping, and fandom-inspiring year in music.

This year marks a significant milestone in Pakistan’s music scene as Talha Anjum emerges as the most-streamed local artist of 2024, dethroning Atif Aslam, who dominated the top spot for three consecutive years. Spotify Wrapped 2024 highlights the evolving diversity of the country’s music landscape, which has seen an impressive 54% increase in local music consumption over the past year. Joining Talha Anjum on top are rising sensation Umair in second place and the legendary Atif Aslam in third. The timeless “Shahenshah-e-Qawwali” Nusrat Fateh Ali Khan and the dynamic Talhah Yunus are the top five local artists in Pakistan. Other notable mentions among the most-streamed local artists include Abdul Hannan, AUR, Hasan Raheem, and Maanu, showcasing the vibrant talent in Pakistan’s music industry.

In terms of most streamed international artists in Pakistan, Arijit Singh continued his reign at the top followed by Pritam, Karan Aujla, Shubh and Sidhu Moose Wala making up the leading quintet on the list, with Talha Anjum, Umair and Atif Aslam also standing tall ranking on the sixth, ninth and tenth overall. Annural Khalid, the first woman artist to be featured on Spotify’s RADAR earlier this year, has emerged as Pakistan’s top female artist of the year 2024, solidifying her place as a trailblazer in the music industry.

Maanu and Annural Khalid’s melodic track “Jhol” was revealed as the most-streamed song by Pakistani artists, closely followed by Hasan Raheem, Umair and Talwiinder’s “Wishes” and AUR’s “Tu Hai Kahan”. These tracks not only reflect the vocal prowess and appeal of young, upcoming stars but also highlight the diverse and emotional narratives resonating with listeners nationwide. The rise of emerging talents like Aashir Wajahat, NAYEL and Nehaal Naseem for their song, “Sadqay”, and the consistent popularity of Abdul Hannan and Rovalio’s, “Bikhra” and “Iraaday”, further underscores the incredible growth of local music.

“Husn” by Anuv Jain was the most-streamed track in Pakistan by international artists with “Jhol” making it to the second spot, and Anuv Jain again taking another spot with “Jo Tum Mere Ho” at number three.

Among the top albums by Pakistan’s artists, Umair’s “ROCKSTAR WITHOUT A GUITAR” led the way, followed by Talha Anjum’s chart-topping “Open Letter”, and “Unforgettable” by Imran Khan – joining the ranks of timeless releases like Nusrat Fateh Ali Khan’s “Reformed” and Asim Azhar’s “BEMATLAB”. These albums echo a diverse mix of hip-hop, sufi, and pop music that has captivated fans across the nation.

Spotify’s most streamed playlists continue to showcase a blend of local and international hits. From Hot Hits Pakistan to Shaadi Hits, listeners explored a rich variety of genres, moods, and vibes, reflecting the evolving musical taste of the Pakistani audience. In 2024, hip-hop emerged as a defining trend in Pakistan, celebrated for its raw self-expression and cultural storytelling. Spotify’s recently relaunched A.S.L.I playlist, showcasing the best of Pakistani hip-hop, has driven an 80% surge in monthly listeners, reflecting the genre’s growing influence nationwide.

Eligible users can now explore their personalized 2024 Wrapped experience exclusively on the

Spotify mobile app (iOS and Android) and Desktop App. This year’s Wrapped offers exciting features, allowing listeners to explore their Top 100 Songs and Top 20 Artists. The personalized AI DJ enhances the experience with unique commentary alongside the music that shaped their year. Every individual Wrapped result can be shared effortlessly through popular messaging apps through Spotify’s social media integrations, with a new TikTok integration enabling easy sharing on TikTok timelines and Stories.

Check out the official 2024 Wrapped hub on Spotify’s For the Record blog for all the details on this year’s official Global Top Lists, brand campaign, user and creator experiences, and Global Listening Trends.

2024 SPOTIFY WRAPPED PK TOP LISTS

Most-Streamed Local Artists in Pakistan:

1. Talha Anjum
2. Umair
3. Atif Aslam
4. Nusrat Fateh Ali Khan
5. Talhah Yunus
6. Rahat Fateh Ali Khan
7. AUR
8. Hasan Raheem
9. Abdul Hannan
10. Maanu

Most-Streamed Artists in Pakistan:

1. Arijit Singh
2. Pritam
3. Karan Aujla
4. Shubh
5. Sidhu Moose Wala
6. Talha Anjum
7. Diljit Dosanjh
8. AP Dhillon
9. Umair
10. Atif Aslam

Most-Streamed Women Artists in Pakistan:

1. Shreya Ghoshal
2. Taylor Swift
3. Alka Yagnik
4. Shilpa Rao
5. Neha Kakkar
6. Sunidhi Chauhan
7. Annural Khalid
8. Asees Kaur
9. Billie Eilish
10. Lata Mangeshkar

Most-Streamed Local Songs in Pakistan:

1. “Jhol” by Maanu, Annural Khalid
2. “Wishes” by Hasan Raheem, Umair, Talwiinder
3. “Tu hai kahan” by AUR
4. “Sadqay” by Aashir Wajahat, NAYEL, Nehaal Naseem
5. “Tera Mera Hai Pyar” by Ahmed Jahanzeb
6. “Bikhra” by Abdul Hannan, Rovalio     
7. “Long time no see” by Taimour Baig, Raffey Anwar, AUR
8. “COME THROUGH” by Umair, Abdullah Maharvi, Talha Anjum
9. “Shikayat” by AUR
10. “Iraaday” by Abdul Hannan, Rovalio

Most-Streamed Songs in Pakistan:

1. “Husn” by Anuv Jain
2. “Jhol” by Maanu, Annural Khalid
3. “Jo Tum Mere Ho” by Anuv Jain
4. “Ishq” by Faheem Abdullah, Rauhan Malik, Amir Ameer
5. “Wishes” by Hasan Raheem, Umair, Talwiinder
6. “Tu hai kahan” by AUR
7. “Pehle Bhi Main” by Vishal Mishra, Raj Shekhar         
8. “King Shit” by Shubh
9. “One Love” by Shubh
10. “9:45” by Prabh Singh, Jay Trak, Rooh Sandhu

Most-Streamed Local Albums in Pakistan:

1. ROCKSTAR WITHOUT A GUITAR by Umair
2. Open Letter by Talha Anjum    
3. Unforgettable by Imran Khan   
4. Reformed by Nusrat Fateh Ali Khan     
5. BEMATLAB by Asim Azhar

Most-Streamed Albums in Pakistan:

1. Making Memories by Karan Aujla, Ikky           
2. Still Rollin by Shubh
3. Moosetape by Sidhu Moose Wala         
4. Ghost by Diljit Dosanjh
5. ROCKSTAR WITHOUT A GUITAR by Umair

Top Spotify Playlists in Pakistan:

1. Hot Hits Pakistan
2. Hot Hits Punjabi
3. Shaadi Hits
4. Bollywood Central
5. Desi Hits
6. Hip Te Hop
7. Punjabi 101
8. Pakka Hit Hai
9. phonk
10. Punjabi Sauce

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About Spotify 

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music.

Discover, manage, and share over 100 million tracks, for free, or upgrade to Spotify Premium to access exclusive features including improved sound quality and an on-demand, offline, and ad-free music listening experience.

Today, we are the world’s most popular audio streaming subscription service with a community of more than 640 million users, including 252 million Spotify Premium subscribers, across more than 180 markets. We are also the largest driver of revenue to the music business today. https://newsroom.spotify.com/.