Fatima Fertilizer Company Limited (FFL) signed a Memorandum of Understanding (MoU) with SEED Ventures in Islamabad, marking a new chapter in its commitment to empowering youth and supporting the United Nations Sustainable Development Goals (SDGs). Fatima Fertilizer, as the first company in Pakistan to adopt the UNDP SDG Impact Framework, continues to strengthen its role as a leader in sustainable development and community empowerment.

The collaboration brings Enterprise Challenge Pakistan (ECP) – a flagship initiative of King’s Trust International (founded by His Majesty King Charles III) and SEED Ventures, on board as a strategic partner for Fatima Fertilizer. The program nurtures entrepreneurial thinking, innovation, and business acumen among youth aged 14–18, with special emphasis on gender equality, underprivileged communities, public-sector schools, and children with disabilities.

The ceremony was graced by H.E. Jane Marriott, British High Commissioner to Pakistan, as Chief Guest. Senior leadership from Fatima Fertilizer was also present, including Rabel Sadozai, Director of Marketing & Sales, and Shaista Ayesha, Chief Executive Officer of SEED Ventures, along with other key stakeholders.

Under its 9th cycle (2025–2026), ECP will engage nearly 3,000 students from 100–120 schools across rural Pakistan.

This collaboration reinforces Fatima Fertilizer’s commitment to the UN Sustainable Development Goals. By expanding access to education, the program contributes to SDG 4 (Quality Education) by providing inclusive and innovative learning opportunities that prepare students for the future. At the same time, it drives SDG 8 (Decent Work and Economic Growth) by encouraging entrepreneurial mindsets, fostering job creation, and equipping youth with the tools to transform their ideas into sustainable ventures. The initiative also supports SDG 9 (Industry, Innovation, and Infrastructure) by strengthening Pakistan’s entrepreneurial ecosystem through creativity and innovation at the grassroots level.

Speaking about the Enterprise Challenge Pakistan, Will Straw, CEO of King’s Trust International, said, “King’s Trust International is proud to support this partnership with Fatima Fertilizers and SEED Ventures for the Enterprise Challenge Pakistan. By building strong partnerships, we can continue empowering young people in Pakistan to turn ideas into actions and drive positive change through entrepreneurship.”

Expressing her views, British High Commissioner Jane Marriott CMG, OBE, remarked,

“Pakistan’s youth have huge potential. The Enterprise Challenge Pakistan provides the perfect platform for unlocking this. This partnership marks an exciting new step for the competition, by giving even more young people the opportunity to participate.”

Shaista Ayesha, Chief Executive Officer of SEED Ventures, said, “We are delighted to have Fatima Fertilizer onboard as a new partner for Enterprise Challenge Pakistan. This is indeed momentous because it lays the foundation for scaling the programme across rural Pakistan. Providing a platform like ECP to young people from rural Pakistan is critical in building the next generation of agripreneurs for the country.”

Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizer, added, “This initiative is about nurturing the entrepreneurial spirit of our youth and equipping them with the skills needed to thrive in a rapidly evolving world. Through this partnership, we are reinforcing our commitment to inclusive growth and sustainable community development, while staying aligned with global efforts to achieve the SDGs.”

In a statement regarding the initiative, Asad Murad, Chief Operating Officer of Fatima Fertilizer, said, “At Fatima Fertilizer, we believe that investing in our youth is the most meaningful investment in Pakistan’s future. Through our support for Enterprise Challenge Pakistan, we aim to create avenues for young minds to innovate, lead, and excel, particularly those from underserved communities who deserve equal opportunities to realize their potential and contribute to the nation’s progress.”

This partnership signifies Fatima Fertilizer’s commitment to youth empowerment, sustainable community development, and advancing Pakistan’s role in achieving the global SDGs by 2030.

Islamabad, November 21, 2024 – Fatima Fertilizer has the distinct honor of becoming the first private sector entity in Pakistan to partner with the United Nations Development Programme (UNDP) by adopting the SDG Impact Framework. In this regard, Fatima Fertilizer in collaboration with UNDP, recently hosted the launch event of a special report titled “SDGs Impact through Businesses: Sustainability Framework for Fatima Fertilizer” which outlines how the company has embedded the impact framework assessment into its business operations, mapping eight critical areas that align with achieving related UN SDGs.
The event brought together Government officials, development sector representatives, private sector partners, and sustainability experts to celebrate Fatima Fertilizer’s remarkable achievements towards promotion of sustainable agriculture, environmental stewardship, and social responsibility.
Rabel Sadozai, Director of Marketing and Sales at Fatima Group, further emphasized the significance of the report launch, stating, “This sustainability framework will strengthen our resolve and inspire us to further accelerate our efforts in sustainable development. Both UNDP and Fatima Fertilizer teams worked relentlessly developing a one of its kind framework in order to set an example that will encourage other private sector organizations to embrace sustainable practices.”
Dr. Samuel Rizk, Resident Representative, UNDP Pakistan, commended Fatima Fertilizer for its efforts to integrate the SDGs into its business strategies and operations. He noted that this pioneering step aligns Fatima Fertilizer’s sustainability initiatives with SDG targets relevant to its core business operations. “By voluntarily designing its own SDG reporting framework with UNDP’s support, Fatima Fertilizer has demonstrated that businesses can achieve both financial benefits and contribute positively to societal well-being through sustainable practices,” he remarked.
Asad Murad, Chief Operating Officer of Fatima Fertilizer, underscored the company’s unwavering commitment to both national and global development, stating, “At Fatima Fertilizer, we firmly believe that sustainable development represents the future of responsible business. This collaboration with UNDP for designing our Sustainability Framework represents our strong commitment to making meaningful contributions. We aim to positively impact Pakistan’s food security, the empowerment of women, environmental sustainability, and the advancement of innovative sustainable agricultural practices.”
Rana Tanveer Hussain, Minister for National Food Security and Research, attended the event as the Chief Guest. In his address, he stated, “This report is a testament to how businesses like Fatima Fertilizer can drive transformative change by aligning their operations with the UN’s Sustainable Development Goals. By adopting innovative and sustainable practices, we can enhance agricultural productivity, address food security challenges, and pave the way for a greener, more equitable future for Pakistan. This initiative reaffirms our collective commitment to building a sustainable and prosperous tomorrow through collaboration and responsible action.”

Fatima Fertilizer has become the first company in Pakistan to officially partner with the United Nations Development Programme (UNDP) by adopting SDG Impact Framework. This milestone marks a significant step in the company’s journey toward sustainability, focusing on mapping its contributions to the UN’s Sustainable Development Goals (SDGs). Fatima Fertilizer recently launched a campaign highlighting its unwavering commitment to SDGs to commemorate this achievement.
The campaign outlines how Fatima Fertilizer has embedded the impact framework assessment into its operations, mapping eight critical areas that align with the UN’s SDGs. These areas highlight the company’s efforts across multiple sustainability and community development fronts.
The comprehensive video showcased Fatima Fertilizer’s dedication to eight key areas that fulfill the UN SDGs. Fatima Fertilizer is leveraging renewable solar energy and reducing fossil fuel consumption through manufacturing excellence (SDG 7). Additionally, the company is harnessing digital power for rural women and communities (SDG 9), enabling farmers and communities for responsible and green use of fertilizer (SDG 12), and contributing to national food security by increasing crop yield by at least 10% (SDG 8).
Some of the initiatives include sustainable land management and soil health practices to promote biodiversity (SDG 15), as well as establishing Pakistan’s first internationally accredited soil and water testing lab. The company is also empowering rural women and reducing post-harvest losses (SDG 5) while providing real-time weather advisory through the Sarsabz Digital App (SDG 9).
Commenting on this achievement, Mr. Asad Murad, COO Fatima Fertilizer, said, “This transition is a significant milestone in our journey towards sustainability and social responsibility. It reaffirms Fatima Fertilizer’s role as a leader in achieving the SDGs within Pakistan’s corporate sector. Our partnership with UNDP is a testament to our commitment to sustainable development.”
Ms. Rabel Sadozai, Director Marketing and Sales at Fatima Fertilizer, added, “This partnership with UNDP is a testament to our commitment to sustainable agriculture and community development. By aligning our business practices with the SDGs, we’re not just enhancing our corporate responsibility, but also setting a new standard for the industry in Pakistan. Our initiatives, from empowering rural women to promoting sustainable farming practices, are designed to create a lasting positive impact on our stakeholders and the environment.”
As the first company in Pakistan to partner with UNDP on the SDG Impact Framework, Fatima Fertilizer is setting a precedent for the corporate sector in Pakistan. The company’s continued collaboration with UNDP aims to inspire other businesses to follow suit, driving sustainable development and environmental responsibility as core aspects of their operations.