After clinching the top spot in European and South Asian markets – realme C35 is all set to capture hearts and minds in Pakistan

realme has dedicated the first few months of the year 2022 to its offerings in the mid-range and high-end segments, the realme 9i and realme 9 Pro+ respectively. After the successful impact of these models in Pakistan, realme is gearing up to bring yet another midrange king to dominate the local smartphone industry.

realme C35 has topped sales charts in the European and South Asian markets and is poised to do the same in Pakistan with its Glowing Silk Design, 6.6-inch FHD Display and 50MP AI Triple Camera. The star performer of the C Series – realme C35 is set to take the market by storm with its latest offerings.

realme’s C Series is perfectly packaged for emerging markets like Pakistan due to its large tech-savvy population who have a budget-conscious mindset. The growing youth of the country desires the specifications that a premium smartphone can provide but have to work within a smaller budget. realme’s C series is the answer to this conundrum, balancing quality with reduced costs.

Since its inception realme has had a three-pronged focus of maintaining quality, improving customer satisfaction, and democratizing tech to lower price segments. In order to further this aim, realme even inaugurated its first local assembly plant in the country earlier this year in the city of Lahore. The benefit of this plant was passed on to consumers in terms of reduced prices for realme products and higher reliability in the final product. The realme C35 opened for pre-orders on Wednesday, May 18, 2022 exclusively through Daraz and has piqued the interest of the entry-level segment.

For Phase 1 of the new smartphone’s rollout, realme is expanding coverage to over 1,500 shops across the country. This feat is made possible with help from an addition to realme’s roster of distributors thanks to their recent partnership with Advance Telecom, one of the leading mobile distributors and service providers in the country. The realme C35 is expected to overtake the growth of the realme 9i two-fold. This leads one to wonder what exactly makes the realme C35 such an incredible offering. As with the rest of the phones in the C series, the realme C35 comes with an internationally renowned TUV Rheinland Smartphone High-Reliability Certification. This certification is earned after undergoing rigorous testing under internationally recognized standards and is held in high regard. The Glowing Silk Design of the new handset takes inspiration from the simplicity, rich quality, and smoothness of silk. The handset is designed to give you a premium look and feel. The realme C35 also features a powerful 50MP AI Triple Main Camera setup for you to take high quality images at your disposal as well as a 6.6-inch FHD Display to enjoy those spectacular moments.

realme firmly believes in the “Dare to Leap” philosophy which is why they take chances and aim high. realme’s vision for the next two years is to slide into the group of top three smartphone brands while it aims to snatch the top spot within the next five years. Currently, realme still holds a great position as one of the top five smartphone brands (5G) in the world and was named the fastest growing 5G smartphone brand globally earlier this year. All these acknowledgments were made possible for realme because of their focus on nurturing a customer relationship across longer periods of time as realme is committed to giving their consumers lifetime value. This relationship is tended to with the availability of after-sales service through physical service centers in major cities around the country or through a toll-free helpline to address any customer concerns. The realme C35 is still available for pre-order for just PKR 32,999/- for a few more days on Daraz with a free gift of the realme Buds Classic being included as well so go and grab yours today.

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Being the youngest brand among the world’s top 6 smartphone brands, realme has surpassed the odds to maintain strong growth momentum and has delivered a record-breaking performance in global markets, aligning with its core value of “Dare to Leap”.

According to the latest Canalys data, realme’s market share was ranked among the TOP 5 in 30 markets and 6 regions globally in the fourth quarter of 2021, with the No. 1 spot in the Philippines and Bangladesh as well as a number of new TOP 5 entries including Germany, Peru, Colombia, and the Western Europe region.

realme’s smartphones, featuring leapfrogging performance and trendy designs, have been well-received in key global markets. Canalys data showed that realme’s market share in India rose to 17 percent, increasing 48 percent over the previous year. Noticeably, realme has been the only brand among the top 5 to register positive growth in the world’s second largest smartphone market.

In Europe, realme has wth rate of nearly 450%, making it the fourth largest smartphone brand in the region. In Western Europe, realme has witnessed a whopping 1365% growth rate and stood as a TOP 5 smartphone vendor for the first time. The growth momentum has been mainly driven by continuous breakthroughs in Spain and Italy as well as exuberant performance in Netherlands and Germany, where the brand has moved to TOP 4 and TOP 5 respectively for the first time. In Central and Eastern Europe, realme has registered a 11 percent market share and taken the TOP 4 spot. Greece, Poland, Czech Republic, Ukraine and Belarus have all witnessed robust growth where realme has moved up to TOP 3.

continued to gain wide popularity in emerging markets with rapid growth. realme has maintained a TOP 5 smartphone brand in Southeast Asia while making new breakthroughs in Latin America, the Middle East and Africa. realme has moved up to TOP 4 in Thailand, Myanmar, UAE, Egypt, and Morocco as well as pocketed a fresh TOP 5 spot in Peru and Colombia.

Seeing as it is only a three-year-old upstart, realme has wrapped up a very fruitful year in 2021 with a strong Q4 performance. “The company has been laser focused on providing best performance in segment to customers worldwide with leading tech innovations, which has started to pay off,” said Sky Li, Founder and CEO of realme, “in 2021, our annual smartphone sales volume reached a record high of 60 million, a 50% increase over the previous year. In 2022, we will continue to deliver new and exciting products to our fans globally.”

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realme has made a huge wave in the Pakistani smartphone market since its entry two years ago. Known for its trendsetting behavior in the tech-world and its economical pricing by consumers, the brand is on its way to becoming a household name. Gearing up for the launch of the latest number series of smartphones, the company invited media representatives from both print and digital media to witness the process that goes into creating the new powerhouse smartphone – realme 9i.

Behind every great product line lies an intensive, methodical production process and a dedicated workforce. The assembly plant has created around 800-1000 jobs for the local economy which includes technicians, engineers, and other personnel. The assembly plant was setup in July 2021 with an investment of USD 16 million and has since produced more than a million smartphone units. The daily output of the plant can range from 2500 – 4000 units depending on market demand as well as the type of smartphone they are manufacturing at the time as the plant handles manufacturing for low and mid-range products as well as premium ones. The realme factory acts as the model after which this assembly plant is based. As such, strict guidelines are followed in all processes and operations which are laid down by realme HQ in order to ensure smooth operation and high-quality production. Local staff is trained on these guidelines and standards through staff trainings conducted by Chinese engineers and technicians. The realme assembly plant works towards the philosophy of made in Pakistan, for Pakistan – bringing the same top notch quality that realme is known for across the globe.

To give you a peak behind the curtain, we will now take you through the production process for the upcoming realme 9i. Initially, the TPC (which is the base of the device) is imported from China and then rechecked upon entry to Pakistan. The process starts by attaching the motherboards to the TPC. Even with a compliant, controlled environment, the front camera is fitted in a clean shed, which is to ensure that once the safety foam is taken off, it is protected from dust. Next, the RF cable (antenna) is attached to the device after which the rear camera fitting is the next step. The C-plate is then pressed onto the phone and the fingerprint bracket is added to the device. After this, the board is then put in place, after which an automated process screws in the bolts. Further down the line, a very thin film is installed to showcase the phone has not had any changes made after assembly. After all of this, an auto scan is carried out, to ensure that the device has been assembled with all the right parts. The back cover is then placed, in a covered area.

The next step after assembly involves testing of the device. Our production lines have fully functional, automated testing equipment. A software is installed for quality assurance check after which the hardware testing comes next, in which the calibration of the device, ports, camera, and the LCD is checked. Then the software is tested of each device including the GPS and antenna. The lamination is the next step after which additional tests are run. The smartphones produced in the plant are also subjected to the drop test, scratch test, and micro drop test to ensure durability. IMEI numbers are then checked, and the UI is then installed in each device. The phone is then checked through a barcode scan after which it is placed in a port, which resets the device in order to make sure that none of the files from the checking are left in the device. The device is packed, and a bar code sticker is stuck on the device. They are packed along with the data cable and a warranty card. It is once more checked to ensure all the products in the box match the barcode. At the end, the box is sealed and shipped off to waiting consumers.

Due to the assembly being done in Pakistan, the cost of realme smartphones has reduced by 40%, the benefit of which has transferred to the end user. So, keep an eye out for the new realme 9i smartphone, coming soon to stores near you. The handset provides superior 6nm processing power with the power of Qualcomm Snapdragon 680 chipset as well as a 50MP AI Triple camera to help you take the perfect shot and super-fast 33W Dart Charge to ensure you never run out of juice. With the vision of being in the TOP 3 brands in the next two years; and reaching the top spot in the next five; all expansions will be done in accordance to market demand.

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