Spotify turned up the volume on Pakistan’s growing Hip-Hop scene with an immersive on-campus experience at the Lahore University of Management Sciences (LUMS). The event, A.S.L.I on Campus, celebrated the genre’s powerful rise and deep connection with Gen Z, bringing music, movement, and community together in true Spotify style.

Set against the backdrop of one of Pakistan’s most vibrant universities, and in collaboration with the LUMS Music Society, Spotify transformed the campus into a dynamic space for creativity and self-expression. From a live DJ set by Akhun & Qazzi, to a performance by homegrown Hip-Hop content creator Daniya Kanwal, and a special set by the LUMS Music Society, students experienced firsthand how the genre has evolved from a musical movement into a cultural force shaping the identity of young Pakistanis.

The highlight of the evening was a high-energy dance class led by Kazim Raza, founder of Dynamite Crew, one of Lahore’s most prominent dance collectives. Using songs from the “A.S.L.I” playlist, a specially curated Spotify editorial collection spotlighting the realest Pakistani Hip-Hop tracks, Kazim guided students through an energetic session that embodied the rhythm, style, and spirit of the genre.

“Hip-Hop in Pakistan is no longer a niche genre. In fact, it’s rapidly becoming the voice of a generation,” said Talha Hashim, Spotify’s Marketing Manager for Pakistan and Morocco. “With this activation, Spotify is celebrating that energy by taking music directly to where it thrives most: among the youth. A.S.L.I on Campus isn’t just an event, it’s a movement that brings together sound, creativity, and identity.”

Students also engaged with interactive zones that showcased Spotify features like Blend and daylist, discovering how music connects people across genres and moods. Exclusive installations, photo-ops and on-ground activations turned the campus into a hub for all things Hip-Hop. Select Lahore-based content creators joined in, sharing the experience beyond the campus gates and bringing it to fans nationwide.

Through initiatives like this, Spotify continues to reinforce its position as Pakistan’s leading platform for music discovery, spotlighting diverse local talent and the sounds shaping the nation’s cultural future.

Karachi, July 18, 2025 – Spotify’s RADAR Pakistan returns this quarter, spotlighting Afusic as its latest featured artist. Afusic is one of the country’s most compelling emerging voices in the indie music scene, and this milestone marks a significant moment in his rapidly rising career with his viral track “Pal Pal” being featured on the “RADAR Pakistan” playlist.

Affan Khan, better known as Afusic, has been active in the local music scene since 2020, drawing initial inspiration from his father, Jameel Khan. In a short time span, the young artist has carved a unique following for himself blending South Asian music with contemporary hip-hop and pop. The popularity of his music is quite clearly reflected in the data released by Spotify, showcasing the surge in his listenership growing by over 440,000% in streams since its first playlist appearance on February 17 on “Fresh Finds Pakistan.”

Since April 2025, Afusic has witnessed an audience growth of more than 1,200%, which showcases a growing fan base that is not only appreciating but loving his genre of music. His music has landed on nearly 270,000 playlists, reflecting a groundswell of listener support that extends beyond borders. In the past 28 days alone, the demographic breakdown of his global audience reveals a strong connection with younger listeners, 60% male and 40% female, led by the 18–24 age group, followed closely by 25–34-year-olds.

Expressing excitement on his journey from a Fresh Finds artist to RADAR Pakistan, Afusic noted; “Being selected as Spotify’s RADAR Pakistan artist is a huge moment for me. RADAR is an incredible platform that shines a light on independent artists and helps us reach new audiences, while also giving fans a chance to connect with who we are beyond the music. I’m truly grateful for the support Spotify has shown me—watching ‘Pal Pal’ grow from Fresh Finds to Hot Hits Pakistan shows just how powerful this journey can be.”

As part of Spotify’s global emerging artist program, RADAR aims to support rising talents by providing them with strategic marketing, editorial placements, and fan-facing opportunities designed to elevate their careers on and off the platform. With Afusic now stepping into the RADAR spotlight, the stage is set for another dynamic chapter in Pakistan’s thriving music landscape.