Karachi, January 16, 2026 – Recognized as one of the country’s top emerging voices, Shae Gill has been named Spotify RADAR Pakistan’s featured artist for 2026. Shae Gill’s unique vocals and her commanding ability to blend contemporary with the traditional has allowed her to conquer the hearts of audiences not just locally but abroad.

To celebrate her achievements, Spotify is featuring her most recent release, “Insecurity”, a powerful Punjabi track that depicts dealing with exactly what the title says. With more than 256K streams accumulated since its launch, the track continues to hit all the right notes for listeners.

Simultaneously, the world’s most popular streaming platform will also showcase Shae Gill’s personal and professional evolution as an artist through a special mini-docuseries which is part of the global artist development program.

Over the past month, Shae Gill’s powerful notes have resonated with audiences not just in Pakistan but across borders with top streamed countries including, but not limited to the United States, United Kingdom, Bangladesh and Canada.

Additionally, Shae Gill’s 2025 releases including “Gila,” and “Staring At Me” have played a further role in cementing her position as an artist putting her own spin on modern melodies.

“It’s great being chosen as a Spotify RADAR artist—I have so much appreciation for what they do. This year has been full of learning, and I hope that continues for many years to come, as I’m always striving to improve. I’m focusing on creating solo tracks and am excited to find my voice and sound as an artist, and to connect with the people who relate to it,” Shae Gill shared, reflecting on being recognized by RADAR Pakistan.

Rutaba Yaqub, Spotify’s Artist & Label Partnerships Manager for Pakistan and the UAE, said, “By introducing the world to her solo, original tracks, Shae’s journey is taking an exciting new turn. With songs like ‘Insecurity,’ listeners get to experience her vocals and melodies truly shining through. RADAR is designed to give artists the boost they need at key moments of creative momentum, and that’s exactly what we aim to do with Shae Gill.”

RADAR Pakistan is part of Spotify’s global RADAR program, which champions emerging artists worldwide by giving them the tools, visibility, and support needed to build sustainable careers. By spotlighting emerging homegrown talent such as Shae Gill, Spotify continues to amplify local voices—connecting their music and stories with audiences in Pakistan and beyond. Now active in 183 countries and having supported more than 1,000 artists to date, RADAR is powering what’s next in music by fueling discovery, connection, and cultural impact.

Spotify has announced Samar Jafri as its RADAR Pakistan artist for the fourth quarter of 2025, celebrating his fast-rising success and the deep connection he has built with young audiences across the country. As part of this global artist development program, Spotify will bring Jafri’s story to life through a special mini-documentary, exploring his creative evolution, the inspiration behind his music, and the moments that have shaped him into one of Pakistan’s most exciting emerging artists.

Jafri’s music resonates with a generation that sees its own experiences reflected in his heartfelt lyrics and soulful sound. In the last 28 days alone, some of the top countries streaming his music beyond Pakistan include Bangladesh, the United States, the United Kingdom, Canada, and the UAE. His audience remains almost evenly split between male and female listeners, with listeners aged 18–24 making up more than half of his fan base. His 2025 releases, “Main Rahun” and “Guzaarishein,” have together garnered over 23.3 million streams, with “Main Rahun” surpassing 14 million and “Guzaarishein” crossing 9.2 million streams since their release in April and May, respectively.

Rutaba Yaqub, Spotify’s Artist & Label Partnerships Manager for Pakistan and UAE, shared, “Samar Jafri is a remarkable talent and a fitting choice to close out RADAR Pakistan Season 2025. We’re excited to spotlight his journey and share his music with even more listeners through this platform.”

“As an independent artist, this truly feels like the beginning of something I’ve been dreaming about for years,” Samar Jafri stated, sharing his excitement on being recognized by RADAR Pakistan. “I’ve been making music for over six years now, but it took a lot of time and courage to finally start putting out originals. Seeing that music connects with so many people, especially on a platform like Spotify, means everything. It’s overwhelming in the best way, and I’m so grateful for the love and support. I’ve always believed that God is with the patient, and this moment feels like a reminder of that. Being able to tell my story through Spotify RADAR is surely one of the highlights of this year for me. There’s so much more to come, and I can’t wait to share it all with you,” he added.

Spotify’s RADAR program is a global initiative dedicated to spotlighting emerging artists and giving them the visibility, tools, and audience reach to grow their careers. In Pakistan, RADAR continues to play a pivotal role in elevating the next wave of local talent. Through Jafri’s feature, Spotify reinforces its commitment to supporting homegrown artists — connecting their music, stories, and voices to a global audience that is eager to listen.