Spotify has announced Samar Jafri as its RADAR Pakistan artist for the fourth quarter of 2025, celebrating his fast-rising success and the deep connection he has built with young audiences across the country. As part of this global artist development program, Spotify will bring Jafri’s story to life through a special mini-documentary, exploring his creative evolution, the inspiration behind his music, and the moments that have shaped him into one of Pakistan’s most exciting emerging artists.

Jafri’s music resonates with a generation that sees its own experiences reflected in his heartfelt lyrics and soulful sound. In the last 28 days alone, some of the top countries streaming his music beyond Pakistan include Bangladesh, the United States, the United Kingdom, Canada, and the UAE. His audience remains almost evenly split between male and female listeners, with listeners aged 18–24 making up more than half of his fan base. His 2025 releases, “Main Rahun” and “Guzaarishein,” have together garnered over 23.3 million streams, with “Main Rahun” surpassing 14 million and “Guzaarishein” crossing 9.2 million streams since their release in April and May, respectively.

Rutaba Yaqub, Spotify’s Artist & Label Partnerships Manager for Pakistan and UAE, shared, “Samar Jafri is a remarkable talent and a fitting choice to close out RADAR Pakistan Season 2025. We’re excited to spotlight his journey and share his music with even more listeners through this platform.”

“As an independent artist, this truly feels like the beginning of something I’ve been dreaming about for years,” Samar Jafri stated, sharing his excitement on being recognized by RADAR Pakistan. “I’ve been making music for over six years now, but it took a lot of time and courage to finally start putting out originals. Seeing that music connects with so many people, especially on a platform like Spotify, means everything. It’s overwhelming in the best way, and I’m so grateful for the love and support. I’ve always believed that God is with the patient, and this moment feels like a reminder of that. Being able to tell my story through Spotify RADAR is surely one of the highlights of this year for me. There’s so much more to come, and I can’t wait to share it all with you,” he added.

Spotify’s RADAR program is a global initiative dedicated to spotlighting emerging artists and giving them the visibility, tools, and audience reach to grow their careers. In Pakistan, RADAR continues to play a pivotal role in elevating the next wave of local talent. Through Jafri’s feature, Spotify reinforces its commitment to supporting homegrown artists — connecting their music, stories, and voices to a global audience that is eager to listen.

Karachi, July 18, 2025 – Spotify’s RADAR Pakistan returns this quarter, spotlighting Afusic as its latest featured artist. Afusic is one of the country’s most compelling emerging voices in the indie music scene, and this milestone marks a significant moment in his rapidly rising career with his viral track “Pal Pal” being featured on the “RADAR Pakistan” playlist.

Affan Khan, better known as Afusic, has been active in the local music scene since 2020, drawing initial inspiration from his father, Jameel Khan. In a short time span, the young artist has carved a unique following for himself blending South Asian music with contemporary hip-hop and pop. The popularity of his music is quite clearly reflected in the data released by Spotify, showcasing the surge in his listenership growing by over 440,000% in streams since its first playlist appearance on February 17 on “Fresh Finds Pakistan.”

Since April 2025, Afusic has witnessed an audience growth of more than 1,200%, which showcases a growing fan base that is not only appreciating but loving his genre of music. His music has landed on nearly 270,000 playlists, reflecting a groundswell of listener support that extends beyond borders. In the past 28 days alone, the demographic breakdown of his global audience reveals a strong connection with younger listeners, 60% male and 40% female, led by the 18–24 age group, followed closely by 25–34-year-olds.

Expressing excitement on his journey from a Fresh Finds artist to RADAR Pakistan, Afusic noted; “Being selected as Spotify’s RADAR Pakistan artist is a huge moment for me. RADAR is an incredible platform that shines a light on independent artists and helps us reach new audiences, while also giving fans a chance to connect with who we are beyond the music. I’m truly grateful for the support Spotify has shown me—watching ‘Pal Pal’ grow from Fresh Finds to Hot Hits Pakistan shows just how powerful this journey can be.”

As part of Spotify’s global emerging artist program, RADAR aims to support rising talents by providing them with strategic marketing, editorial placements, and fan-facing opportunities designed to elevate their careers on and off the platform. With Afusic now stepping into the RADAR spotlight, the stage is set for another dynamic chapter in Pakistan’s thriving music landscape.