United Nations Development Programme – To The Point https://tothepoint.com.pk Read the latest news Fri, 21 Feb 2025 11:32:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.5 https://tothepoint.com.pk/wp-content/uploads/2021/10/cropped-To-the-Point-Favicon-32x32.png United Nations Development Programme – To The Point https://tothepoint.com.pk 32 32 Fatima Fertilizer wins two prestigious awards at the 14th Annual Corporate Social Responsibility Awards https://tothepoint.com.pk/fatima-fertilizer-wins-two-prestigious-awards-at-the-14th-annual-corporate-social-responsibility-awards/ Fri, 21 Feb 2025 11:32:23 +0000 https://tothepoint.com.pk/?p=3176 Lahore, February 21st, 2025 – Fatima Fertilizer has been honored with two prestigious accolades at the 14th Annual Corporate Social Responsibility (CSR) Awards 2025, recognizing its unwavering commitment to sustainability and corporate social responsibility. The company was awarded the Corporate Non-Profit Partnership and SDG Pioneer Award.
The SDG Pioneer Award was presented to Fatima Fertilizer for being the first Pakistani company to align with the United Nations Development Programme’s (UNDP) Sustainable Development Goals (SDG) framework. Fatima Fertilizer has developed a comprehensive sustainability strategy covering six key themes and introduced innovative solutions such as the Sarsabz Pakistan App and the FasalPay Agri-Fintech platform, both of which empower farmers with digital advisory, financial inclusion, and sustainable agricultural practices. These initiatives play a vital role in enhancing food security in Pakistan by equipping farmers with the tools and knowledge to increase crop yields and adopt climate-smart farming techniques.
The Corporate Non-Profit Partnership Award recognized Fatima Fertilizer’s strategic collaboration with UNDP, which has led to significant advancements in sustainability and responsible business practices. This partnership includes leveraging the UNDP Impact Assessment Tool to develop its sustainability framework, aligning with global ESG (Environmental, Social, and Governance) standards to enhance corporate responsibility, and implementing a structured approach using UNDP’s comprehensive online toolkit to drive measurable impact. Through these initiatives, Fatima Fertilizer aims to positively impact Pakistan’s food security, the empowerment of women, environmental sustainability, and the advancement of innovative sustainable agricultural practices.
Speaking on this achievement, Rabel Sadozai, Director Sales and Marketing at Fatima Fertilizer, said, “These awards reaffirm our dedication to driving sustainable agricultural growth in Pakistan. By leveraging digital innovations and impactful partnerships, we are creating long-term value for our farmers, stakeholders, and the environment. Fatima Fertilizer remains committed to pioneering initiatives that align with global sustainability standards while empowering our agricultural community.”
Asad Murad, COO of Fatima Fertilizer, while expressing his gratitude said, “At Fatima Fertilizer, we believe that corporate responsibility goes beyond business success—it is about making a lasting impact on the communities we serve. These awards reaffirm our commitment to sustainability, innovation, and strategic collaborations that create meaningful change. By aligning our efforts with the UNDP’s SDG framework, we are not only driving agricultural progress but also contributing to a more sustainable and prosperous Pakistan.”
The International CSR Awards is Pakistan’s first and only registered CSR award, recognized by Pakistan’s Intellectual Property Organization (IPO). The event gathers key stakeholders, including corporate leaders, government officials, NGOs, academia, and media, to celebrate excellence in corporate social responsibility.
Fatima Fertilizer’s latest recognition underscores its leadership in sustainable business practices, reinforcing its role as a trailblazer in corporate responsibility and a key contributor to Pakistan’s agricultural sector.

]]> Fatima Fertilizer Becomes the First Company in Pakistan to Partner with UNDP on SDG Impact Framework https://tothepoint.com.pk/fatima-fertilizer-becomes-the-first-company-in-pakistan-to-partner-with-undp-on-sdg-impact-framework/ Mon, 28 Oct 2024 08:01:46 +0000 https://tothepoint.com.pk/?p=2909

Fatima Fertilizer has become the first company in Pakistan to officially partner with the United Nations Development Programme (UNDP) by adopting SDG Impact Framework. This milestone marks a significant step in the company’s journey toward sustainability, focusing on mapping its contributions to the UN’s Sustainable Development Goals (SDGs). Fatima Fertilizer recently launched a campaign highlighting its unwavering commitment to SDGs to commemorate this achievement.
The campaign outlines how Fatima Fertilizer has embedded the impact framework assessment into its operations, mapping eight critical areas that align with the UN’s SDGs. These areas highlight the company’s efforts across multiple sustainability and community development fronts.
The comprehensive video showcased Fatima Fertilizer’s dedication to eight key areas that fulfill the UN SDGs. Fatima Fertilizer is leveraging renewable solar energy and reducing fossil fuel consumption through manufacturing excellence (SDG 7). Additionally, the company is harnessing digital power for rural women and communities (SDG 9), enabling farmers and communities for responsible and green use of fertilizer (SDG 12), and contributing to national food security by increasing crop yield by at least 10% (SDG 8).
Some of the initiatives include sustainable land management and soil health practices to promote biodiversity (SDG 15), as well as establishing Pakistan’s first internationally accredited soil and water testing lab. The company is also empowering rural women and reducing post-harvest losses (SDG 5) while providing real-time weather advisory through the Sarsabz Digital App (SDG 9).
Commenting on this achievement, Mr. Asad Murad, COO Fatima Fertilizer, said, “This transition is a significant milestone in our journey towards sustainability and social responsibility. It reaffirms Fatima Fertilizer’s role as a leader in achieving the SDGs within Pakistan’s corporate sector. Our partnership with UNDP is a testament to our commitment to sustainable development.”
Ms. Rabel Sadozai, Director Marketing and Sales at Fatima Fertilizer, added, “This partnership with UNDP is a testament to our commitment to sustainable agriculture and community development. By aligning our business practices with the SDGs, we’re not just enhancing our corporate responsibility, but also setting a new standard for the industry in Pakistan. Our initiatives, from empowering rural women to promoting sustainable farming practices, are designed to create a lasting positive impact on our stakeholders and the environment.”
As the first company in Pakistan to partner with UNDP on the SDG Impact Framework, Fatima Fertilizer is setting a precedent for the corporate sector in Pakistan. The company’s continued collaboration with UNDP aims to inspire other businesses to follow suit, driving sustainable development and environmental responsibility as core aspects of their operations.

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