Known for blending infectious electronic beats with emotionally driven storytelling, Neha’s music resonates with a new generation of listeners seeking both movement and meaning. Her featured track, “Aao Toh Zara,” has struck a chord with audiences for its modern production and heartfelt narrative, helping her build a distinct and growing fanbase both locally and internationally.

Neha’s listenership continues to expand beyond Pakistan, with audiences streaming her music from the United States, Bangladesh, the United Kingdom, Canada, and the UAE. Spotify data further shows strong engagement among millennials and Gen Z listeners, who make up 85% of her audience, highlighting her place in today’s youth-driven music culture.

Neha’s catalog showcases her versatility within the dance-pop space, with tracks that balance high-energy production and emotional nuance. Songs such as “Modern Day Witch Trial (Mdwt)” and “Deewanay” reflect her flair for rhythmic, dance-driven sounds, while releases like “Na Karoon” reveal a more reflective dimension of her artistry. Collectively, her body of work reflects her ability to connect with listeners through a distinct sonic identity and thoughtful storytelling.

“Spotify EQUAL Pakistan is honestly one of the most incredible initiatives we have for women in music. It creates real visibility for women artists, gives our stories a platform, and celebrates our voices in a way that feels powerful and long overdue,” said Neha Karim Ullah, reflecting on being recognized as the EQUAL Pakistan Ambassador. “Being part of an initiative that uplifts women, pushes representation forward, and inspires the next generation of girls to pick up a mic is truly special.”

“Neha Karim Ullah is a fresh voice in Pakistan’s music landscape, bringing a diversity that feels both authentic and necessary,” said Rutaba Yaqub, Artist & Label Partnerships Manager at Spotify for Pakistan and UAE. “Through EQUAL Pakistan, we support women at every stage of their journey, and Neha’s feature reflects our commitment to amplifying emerging voices as they step onto the global stage.”

Through initiatives like EQUAL Pakistan, Spotify continues to create opportunities for women artists to be heard, celebrated, and discovered worldwide. Neha Karim Ullah’s recognition as the latest EQUAL Pakistan Ambassador reinforces Spotify’s commitment to elevating diverse voices and spotlighting Pakistani talent globally.

To explore the sounds of Pakistan’s most inspiring women artists, listeners can visit the “EQUAL Pakistan” playlist on Spotify.

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About Spotify

Since its launch in 2008, Spotify has revolutionized music listening. Today, more listeners than ever can discover, manage and enjoy over 100 million tracks. We are the world’s most popular audio streaming subscription service with more than 713 million users, including 281 million subscribers in more than 180 markets. https://newsroom.spotify.com

Karachi, March 10, 2025 – As an industry-first initiative, Pakistan’s leading digital microfinance bank, Mobilink Bank, has successfully graduated 13 women-led enterprises from its ‘Women Inspirational Network (WIN) Incubator Program’ after equipping them with essential skills, financial literacy, and digital tools to upscale their startup, build business resilience, and foster sustainable growth. A vibrant graduation ceremony was held in Islamabad on International Women’s Day to celebrate the success of the entrepreneurs who overcame numerous barriers, societal pressures, and a host of challenges to transform their lives and turn aspiring ideas into viable businesses.

The event brought together key stakeholders, industry leaders, business women, partner organizations, and media representatives, all united in celebrating the transformative power of collaboration and innovation as catalysts for inclusive economic progress. The participants applauded Mobilink Bank’s unwavering commitment to fostering financial inclusion and empowering women nationwide.

While the program itself was a huge success, the bank took the opportunity to announce the high-achieving startups. Ecobricks received the Best Startup Award and a prize of PKR 1 million, while Recycle Bin and EcoGrow were each awarded PKR 500,000 as winners of the Innovation Challenge. The awards recognized promising ideas and provided crucial financial support to fuel these businesses’ continued growth and success. The bank also announced the launch of the program’s second cohort to continue nurturing a thriving ecosystem for women-led businesses.

Speaking at the event, President & CEO, Mobilink Bank, Haaris Mahmood Chaudhary, stated, “At Mobilink Bank, we believe in the unlimited potential of women to drive economic growth. As a future-ready bank, we’re not just providing tools and opportunities but paving the way for lasting change. When a woman rises, she lifts her family and community with her. Through our incubator program and financial inclusion efforts, we’re turning aspirations into achievements and fostering a more inclusive, equitable future. Congratulations to our graduates; we can’t wait to support the next wave of changemakers!”

Event’s chief guest, Her Excellency Amna Baloch, Foreign Secretary of Pakistan, Ministry of Foreign Affairs said, “I am pleased that the inaugural cohort of the WIN Incubator was a resounding success. The stories of these women inspire hope and motivate others to take the reins of their lives into their own hands. Witnessing this impact, we are excited to see the next cohort and wish Mobilink Bank all the best.”

The participants of the WIN Incubator thanked Mobilink Bank for empowering them with the tools, skills, and knowledge needed to achieve business success and financial resilience. With enhanced financial literacy, expertise in digital technology, and insights into global entrepreneurial best practices, these women are now poised to take their ventures to new heights.

Islamabad – January 22, 2025: PTCL Group, in collaboration with the Pakistan Poverty Alleviation Fund (PPAF), hosted an inspiring event to celebrate the remarkable achievements of women entrepreneurs empowered through the Ba-Ikhtiar Project under Group’s Social Impact platform ‘Dil Se’. The initiative is fostering financial independence and paving the way for sustainable growth of women entrepreneurs through building successful e-commerce stores. PTCL Group is committed to empowering these women by supporting them in registering their startup and providing mentorship until they can run their business independently.

Additionally, the program’s expansion to 20 districts under the Ba-Ikhtiar initiative aims to transform communities across Pakistan. This expansion will broaden the project’s scope to encompass diverse skill sets, including pottery, arts and crafts, food preservation, online tutoring, organic cosmetics, and more.
The event celebrated the resilience and determination of women entrepreneurs, who have successfully turned challenges into opportunities. His Excellency, Hamad Obaid Ibrahim Salem Alzaabi – Ambassador of the United Arab Emirates to Pakistan graced the event as chief guest. Corporate partners, development sector organizations, and academia were present at the event, along with prominent figures from the entertainment, fashion, sports, and industry sectors. Esteemed personalities such as Kubra Khan, Hareem Farooq, Sana Mir, Ali Xeeshan, and Naseem Hameed added a touch of glamour and prestige. Their support further highlighted the event’s significance, which was already brimming with inspiring stories of transformation, growth, and success.
The event also featured a thought-provoking panel discussion, bringing together renowned personalities from diverse fields, including Sania Saeed, Jehan Ara, Azima Dhanji and Zarene Asif, who shared key insights on global best practices in women empowerment, the role of technology in solving societal challenges, and the strategies needed for women to successfully navigate the entrepreneurial landscape.
The highlight of the day was Pakistan’s first-ever AI-powered fashion show, where the women entrepreneurs showcased clothing designs created in collaboration with artificial intelligence.

This innovative segment underscored the Ba-Ikhtiar Project’s commitment to leveraging cutting-edge technology to drive social change, reflecting how creativity and technology can unite to inspire new possibilities.

Speaking at the grand event, Hatem Bamatraf, President and Group CEO, PTCL & Ufone 4G, emphasized on the program’s broader significance, stating: “The Ba-Ikhtiar Project is more than just a program; it is a movement that empowers women to unlock their potential by providing them with the necessary resources and skills to succeed. Today, we celebrate not just their achievements but also the ripple effect of hope, resilience, and progress that they bring to their families, communities, and society at large.”
The CEO of PPAF, Nadir Gul Barech, further highlighted the critical role of partnerships: “When organizations unite under a shared vision, the impact can be truly transformative. Ba-Ikhtiar exemplifies how the private sector’s innovation and the development sector’s community insights can converge to create meaningful and sustainable change. This is the power of collaboration in action.”
The event also spotlighted inspirational success stories, including two participants, who represented Pakistan at Gitex Global 2024 in Dubai, one of the world’s largest tech events. Ms. Mariam Hussain shared how the Ba-Ikhtiar Project enabled her to showcase the entrepreneurial ventures on a global platform, demonstrating the transformative impact of empowerment and opportunity.
The Ba-Ikhtiar Project continues to stand as a beacon of empowerment. Through this initiative, participants have gained critical skills, including digital literacy, financial management, business development, and e-commerce. These tools have enabled them to build thriving businesses and fundamentally transform their lives.
The event reaffirmed the commitment of PTCL Group and PPAF, along with partners, National Rural Support Program (NRSP), U Microfinance Bank (U Bank) and Daraz to expanding the reach of the Ba-Ikhtiar Project, introducing additional skill-building initiatives, and creating broader opportunities for women across Pakistan. Both organizations envision a future where every woman has the tools, confidence, and support to thrive, fostering resilience and enabling communities to flourish.

Karachi (March 25, 2022): Keeping up with its annual tradition, foodpanda pledged its commitment to work towards gender equality and women empowerment by featuring its HomeChef at ‘Ring the Bell for Gender Equality’ ceremony at Pakistan Stock Exchange (PSX). The event was held to showcase and celebrate women playing different roles and how corporations should work together to achieve gender equality for a sustainable future.

The partnering organisation included Pakistan Stock Exchange (PSX), Women on Board, International Finance Corporation, UN Women and Pakistan Institute of Corporate Governance (PICG).

Muntaqa Peracha, interim CEO, members from the HomeChef team, and foodpanda’s HomeChef Atiqa Zaeem from Mrs. Zaeem’s Kitchen were also present at the ceremony to promote gender equality for a sustainable tomorrow.

Sharing his views on how foodpanda is working towards empowering women, Muntaqa Peracha said, “foodpanda’s vision is to enable economic empowerment in the country and our HomeChef vertical is the first step towards making this happen. foodpanda encourages and supports females across all channels and Atiqa Zaeem one of our HomeChefs, is a prime example of how females can earn from home and achieve financial stability. We envision to celebrate many such examples in the future.”

The session was opened by Atiqa Zaeem, foodpanda HomeChef, Jehan Ara, Dr. Shamshad Akhtar, Chairperson PSX; Ms Sima Kamil, Deputy Governor, State Bank of Pakistan; and distinguished women of the country from various fields ranging from banking, financial, entrepreneurial, and corporate sectors to designing, medical, and legal professions.

Through its movements catering to women empowerment which includes the first female rider, Rubab Jumani, foodpanda has created various economic opportunities for home-based chefs. foodpanda’s collaboration with PSX highlighted the company’s objective to make the society a place where a woman can sustain herself financially by switching her dreams to a mode of earning.