President and CEO, Mobilink Bank, Haaris Mahmood Chaudhary, and Ehsan Saya, Managing Director, Daraz Pakistan & Sri Lanka, formalised the collaboration in Islamabad. Under the partnership, Mobilink Bank will provide tailored financing solutions (ranging from PKR 25,000 to 3 million) to Daraz-affiliated MSMEs and women entrepreneurs.

Through this alliance, Daraz will offer a digital marketplace for MSMEs by allowing them to showcase and sell their products online. The partnership creates a full-circle empowerment ecosystem by coupling access to finance with digital sales enablement, thereby expanding reach and increasing business sustainability for small-scale entrepreneurs. Mobilink Bank will also expand its green financing initiatives to all Daraz employees and suppliers, offering home solar and e-bike financing along with free banking services to drive sustainability and financial inclusion across the value chain.

Speaking at the signing ceremony, Mobilink Bank’s President & CEO, Haaris Mahmood Chaudhary, said, “Our collaboration with Daraz offers two valuable growth pathways for MSMEs, especially women-led businesses: customized financial access and digital empowerment to help them achieve scale, resilience, and access to an opportunity-rich countrywide e-commerce market. This reflects our commitment to financial inclusion and development of marginalized economic segments through access to finance and futuristic fintech solutions.”

Also sharing his thoughts, Ehsan Saya, Managing Director Daraz Pakistan & Sri Lanka said, “At Daraz, we are deeply committed to empowering small businesses by bridging digital divides and creating new avenues for growth. This partnership with Mobilink Bank significantly strengthens our ability to support MSMEs, especially women entrepreneurs, by seamlessly integrating financial accessibility with the expansive reach of our digital marketplace. Together, we are cultivating an ecosystem where entrepreneurs of all sizes can thrive sustainably and contribute meaningfully to Pakistan’s evolving digital economy.”

The partnering institutions plan to further enhance their collaboration by launching innovative digital financial solutions, including QR code-based payment options for Daraz deliveries, to enhance convenience and security for end customers. Moreover, Mobilink Bank is exploring the rollout of cash deposit facilities at local branches to provide Daraz sellers with greater flexibility in managing their cash flows. These are reassuring steps toward strengthening Pakistan’s entrepreneurial ecosystem, digital integration, and inclusive economic opportunities.

Pakistan’s largest digital bank, Mobilink Microfinance Bank Limited (MMBL) has partnered with Daraz, Pakistan’s leading online marketplace to facilitate MMBL borrowers specifically women entrepreneurs, by enabling them to become sellers on Daraz.

Through this collaboration, MMBL and Daraz will provide adequate opportunities to promote Small and Medium Size Enterprises (SMEs), more so now as the e-commerce platform is going through an all-time boom via the 11.11 sale. Both the organizations are firmly committed to promoting women’s financial inclusion through the provision of enabling digital financial ecosystem that contributes directly towards empowering this underserved, yet influential segment, which comprises almost half of the country’s population.

MMBL’s flagship program, Women Inspirational Network (WIN) and Daraz’s Ibtida would together provide an incredible boost to our joint mission of upskilling women entrepreneurs and provide them easy access to digitally equipped growth opportunities.

Sharing his enthusiasm, Ehsan Saya, Managing Director at Daraz Pakistan, said, “We strongly believe women are not only the cornerstone of our society but instrumental in securing a better future for Pakistan. One of the most amazing things about our platform is how easily female entrepreneurs can sell their products all over Pakistan – empowering them is the epitome of uplifting communities”

This partnership will allow freshly onboarded MMBL female sellers to be charged 0% commission for the first 3 months, giving them ample time to set up their businesses. Moreover, female sellers from Daraz will be able to apply for MMBL loans at concessional rates.

Mr. Saya added, “We hope to use Daraz as a force to strengthen the SME sector of Pakistan by providing them support with the right tools and education material prepared by our expert teams. This collaboration is a step towards fueling the growth of Pakistan’s economy through the power of commerce which is Daraz’s core purpose.”

Muhammad Asim Anwar, Chief Business and Products Officer at MMBL said, “MMBL’s partnership with Daraz has opened new doors for fostering financial inclusivity in Pakistan by laying the groundwork for a digital economic boom that will be particularly beneficial for women-owned businesses and SMEs. By making e-commerce ever more accessible to them, we are paving the way for the economic uplift of Pakistan as a whole.”

Speaking at the event, Sardar Mohammad Abubakr, Chief Finance & Digital Officer at MMBL, said, “Financial empowerment of women through e-commerce is an unmissable opportunity in today’s rapidly digitalizing world. Through our partnership with Daraz under MMBL’s Women Inspirational Network program, we aim to provide women entrepreneurs with a strong digital platform they need to maximize their business outreach and fully benefit from the wave of digitization sweeping across Pakistan and globally.”

MMBL’s branches will feature Daraz booths so that potential sellers can be onboarded on the e-commerce platform seamlessly. Likewise, the e-commerce platform will help conversions to MMBL’s wide range of branch and branchless banking products and services.

The partnership will significantly amplify the economic growth of the country by contributing directly towards developing women-led SMEs particularly.