Women in Agriculture – To The Point

Fatima Fertilizer’s Sarsabz Tabeer launches healthcare initiative in collaboration with MASH and the Government of Punjab

Nasir Taimori — Tue, 01 Jul 2025 12:36:51 +0000

Lahore, July 01, 2025 — As part of its ongoing commitment to empower rural women and female farmers, Fatima Fertilizer, under its flagship Sarsabz Tabeer initiative, has launched a new health-focused intervention in collaboration with Mukhtar A. Sheikh Memorial Welfare Hospital (MASH) and the Government of Punjab.
The first Free Medical Camp under this new health initiative was successfully held on June 26th at THQ Hospital Kehrorpaka, Lodhran, targeting underserved communities where access to quality healthcare remains a challenge. The camp provided free medical consultations and medicines to a total of 400 participants including female farmers, children and their families, with a panel of specialists from various fields, including Gynecology, Pediatrics, Nephrology, Family Medicine, Neurology, and Ophthalmology.
The event was attended by Multan Division Commissioner Amir Kareem Khan, Assistant Commissioner Ashraf Saleh Khan, and Babar Khan Marketing Head, who led the camp on behalf of MASH, along with Noor Malik, Brand Manager at Fatima Fertilizer. The event saw participation from 100 female farmers, reflecting the strong community engagement and institutional support behind the initiative.
“Sarsabz Tabeer is more than a program, it is a movement to uplift and enable the women who form the backbone of our agricultural economy, where female participation stands at a significant 67.9%,” said Rabel Sadozai, Director Marketing and Sales at Fatima Fertilizer. “By adding healthcare to our scope, we’re responding to a critical need because true empowerment is not possible without access to basic health services. This collaboration with MASH and the Government of Punjab marks an important milestone in delivering dignity, care, and opportunity to the women who grow Pakistan.”
Building on the program’s three existing pillars, Education, Skill Development, and Financial Empowerment, Fatima Fertilizer has now introduced Health as a fourth pillar to support the holistic well-being of female farmers across Pakistan.
Fatima Fertilizer launched the Sarsabz Tabeer program to empower female farmers and rural women through vocational training in food processing. Aimed at promoting financial independence, reducing post-harvest losses, and advancing sustainable agriculture, the initiative has trained over 2,000 female farmers and rural women across 15+ cities nationwide, helping them add value to their farm produce and establish home-based agribusinesses. To further amplify its impact, Fatima Fertilizer signed a Memorandum of Understanding (MoU) with the Akhuwat Foundation, providing female farmers with access to financial resources, mentorship, and entrepreneurial support.
The newly launched healthcare pillar further strengthens Sarsabz Tabeer’s vision of enabling long-term socio-economic transformation for rural women. With more camps planned in the coming months, the program continues to play a pivotal role in building healthier, more resilient farming communities.

Fatima Fertilizer and Akhuwat Foundation join hands to promote Rural women agri entrepreneurial pursuits

Nasir Taimori — Wed, 12 Feb 2025 08:02:28 +0000

Lahore, 11th February, 2025: – Fatima Fertilizer and Akhuwat Foundation joined hands through a strategic Memorandum of Understanding (MoU) agreement, signed during a special ceremony held in Lahore. The collaboration is aimed at supporting rural women entrepreneurs under the Sarsabz Tabeer initiative through financial inclusion and skill development initiatives. The agreement was signed by Asad Murad, Chief Operating Officer of Fatima Fertilizer, and Dr. Kamran Shams, CEO Akhuwat Foundation.

The Sarsabz Tabeer initiative is designed to empower women by providing them with the necessary resources, training, and financial support to thrive in agri entrepreneurial pursuits. This collaboration signifies a shared commitment to fostering gender equality and enhancing women’s contributions to the agricultural sector.

Fatima Fertilizer’s COO, Asad Murad stated, “We believe that empowering women is essential for the growth and sustainability of our communities. Through this partnership with Akhuwat Foundation, we aim to create opportunities that will enable rural women to achieve their full potential.”

Dr. Kamran Shams added, “This MoU marks a significant step forward in our mission to support women in agriculture. Together with Fatima Fertilizer, we look forward to implementing programs that will lead to tangible benefits for women and their families.”

Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizer, outlined the program’s comprehensive approach by saying, “Sarsabz Tabeer goes beyond traditional training. We’re building a supportive ecosystem where women can access resources, share knowledge, and grow their agricultural enterprises. This initiative will strengthen both family livelihoods and local economies. As the first Pakistani company to align with the UN Sustainable Development Goals framework, this initiative reinforces our commitment to creating meaningful impact through sustainable and inclusive development programs”

Through this collaboration, Fatima Fertilizer and Akhuwat Foundation aim to create lasting change in Pakistan’s agricultural landscape by empowering women to take leading roles in farming and agribusiness.

Al-Ghazi Tractors Empowers Women in Agriculture with ‘Khud Mukhtar Baa Waqar’ Workshop

Nasir Taimori — Fri, 23 Aug 2024 07:37:00 +0000

Lahore, August 23, 2024 – Al-Ghazi Tractors Limited, in collaboration with the Agriculture Department, Government of Sindh, proudly announces the successful completion of the transformative “Khud Mukhtar Baa Waqar” workshop, held from August 20th to 21st, with a closing ceremony on August 22nd, 2024, at Directorate Agriculture Research, Tando Jam.
This impactful two-day training brought together 43 ambitious young women, equipping them with essential skills to thrive in the agricultural sector. Through hands-on learning and practical sessions, these participants gained valuable knowledge on modern agricultural tools, particularly Al-Ghazi’s range of tractors and implements, setting the stage for economic independence and sustainable farming practices in Pakistan. The closing ceremony of the event was attended by the Minister for Agriculture, Sports & Youth Affairs, Supply & Prices, Inquiries and Anti-Corruption – Sardar Muhammad Bux Khan Mahar, Secretary Agriculture Sindh – Mr. Rafique A. Burero, Director General Agriculture Engineering Department – Shuhab Uddin Abro and AGTL officials.
The workshop kicked off with an introduction to Al-Ghazi’s tractor product range, delving into the financial benefits of tractor ownership and the business opportunities it creates. On the second day, participants rolled up their sleeves for practical training, where they learned to operate and maintain tractors. From obtaining tractor driving licenses to hands-on driving practice, these women gained the confidence and skills needed to make a real impact in their farming communities.
Amna Baloch, a participant who comes from a farming background, said, ‘I have never received training like this before and never thought I could drive a tractor. Now, I feel excited and confident to contribute to my family’s farming business.’
Maham Nabeel, Head of Legal at AGTL, emphasized the importance of women’s inclusion in agriculture: “Empowerment and inclusivity are more than just buzzwords—they are essential drivers of innovation and progress. In agriculture, where women are the backbone yet often overlooked, our mission is to ensure that their potential is fully realized. At Al-Ghazi Tractors, we are committed to fostering a culture where every woman can thrive, contribute, and lead in building a prosperous future for Pakistan.”
The Minister of Agriculture, Anti-Corruption, Sports, and Youth Affairs, Sardar Muhammad Bux Khan Mahar, also addressed the event, highlighting the importance of such initiatives. He stated, “Women are the backbone of rural development, and it is crucial that we support these initiatives. We are aiming to work on policies to subsidize tractors for women, empowering them to use these machines on their own farms or rent them out to others. The progress we seek can be achieved through a strong partnership between the private sector and the government.”
Certificates were awarded to participants, marking the successful completion of the workshop and celebrating their achievements. The event concluded with a collective commitment to continue supporting women’s empowerment in agriculture.
The “Khud Mukhtar Baa Waqar” workshop reflects Al-Ghazi Tractors’ ongoing dedication to driving sustainable development by empowering women in agriculture. As the agricultural landscape evolves, Al-Ghazi remains steadfast in its mission to equip women with the tools and knowledge they need to be at the forefront of this vital industry.