[vc_row][vc_column][vc_column_text css=”.vc_custom_1634985620615{margin-bottom: 0px !important;}”]akistan Tourism Development Corporation (PTDC) is the premier government body at the federal level that is mandated to develop and promote tourism in the country. PTDC has taken a number of steps to market the true potential of Pakistan’s tourism industry and create enabling environment for the domestic and international tourists. A landmark step in this regard is development of National Tourism E-portal and Mobile App that will provide one window solution to all tourist related information.
Bookme.pk is Pakistan’s first and largest online ticketing platform that helps customers book bus, airline, hotel, and experiences on a single platform using all available digital payment options. It has entered into a partnership agreement with PTDC for integration of its hotel, and transport booking services including buses & airlines in this e-portal. This partnership with Bookme will enable tourists to not only get the latest information about tourist hotspots in Pakistan but also to book hotels, buy tickets for buses and airlines at best fares and discounts towards their favorite destinations using Bookme’s platforms.
The Managing Director PTDC commented on this collaboration:
‘’Pakistan is blessed with unmatched natural beauty and tourist attractions which remained untapped for a long time. The present government is undertaking all necessary policy steps to strengthen the tourism sector so that it could contribute its due share in socio-economic development. The government wants private sector to take leading role in development of this important sector to utilize their skills and efficiencies. PTDC values its engagement with Bookme.pk and encourages all other stakeholders to join hands with government in order to achieve the objective of increasing tourist inflows and providing them international quality services in areas of accommodation, transportation, tour operations etc.’’
The CEO of Bookme.pk says,
“Being the Industry Leader, this strategic Partnership with PTDC will not only further the cause of Bookme to become the one-stop solution to the traveling needs of consumers, but also the Government of Pakistan & PTDC’s mission to promote tourism in Pakistan. By providing airline, hotel, experiences, car rentals and bus ticketing solutions through one single platform, we will aim to provide a world class experience. We look forward to mutual partnership which improves the tourism sector of Pakistan across the globe and provides easy access to ticketing solutions for customers in this industry.”[/vc_column_text][/vc_column][/vc_row]
While practicing social responsibility is rarely profitable in the same way as cheap production and low wage costs, it pays in other areas of the business. Claiming to sell a lifelong product could increase the company’s market share or initial sales enough to make it worth.